In this episode of Pathmonk Presents, Rick sits down with Tomás Saranovich, Growth Lead at Tryolabs, to unpack what honest AI consulting really looks like at the enterprise level. Tomás explains how Tryolabs helps companies demystify AI, not by pushing hype, but by clearly identifying when AI adds value—and when it doesn't. The conversation covers enterprise buying behavior, aligning AI initiatives with real KPIs, and why transparency builds long-term trust. Tomás also shares how LinkedIn, direct outreach, and educational content power Tryolabs' growth strategy, plus why human connection still matters in an AI-driven world. This episode offers grounded insights for marketers, founders, and leaders navigating AI adoption responsibly.