Can you sell expensive things online ? In this chat, we had the pleasure of speaking with Mitchell Jiang, Vice President of Sales at RISIS, a company that sells expensive premium products. We explore the unique characteristics of the premium market. Mitchell shares invaluable insights on unconventional pricing strategies and offers expert advice on building brand awareness with highly discerning customers.

Topics discussed:

• The history of e-commerce
• Customer Focus and Continuous Innovation
• Maximising  Value in E-commerce
• The Power of Scarcity in Brand Positioning
• Harnessing the Power of Community Engagement
• The Continuing Balance Between Online and Offline

About Konigle : Konigle is an SEO optimised online store builder for brands looking to sell profitably online.