On this episode, Pete talks about the importance of keeping the listener.....well, listening.

It's all about the forward-selling. Teasing what's coming up.

Pete gives some practical examples of where this hasn't worked - and gives you suggestions of how you can get the causal listener coming back for more.

This is the podcast that bring you real, practical advice and tips for starting, making, recording, editing, producing, publishing, marketing or monetising your podcast.

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