Selling In Color

Selling In Color

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Selling In Color episodes

  • Closing Out The Season | Donald Kelly - 052

    We’ve come to the end of another season of Selling in Color! In this season’s finale, Donald touches on some of the great episodes and looks forward to what’s coming next for the podcast.

    A look back on some great episodes:

    • Nia Lewis shared how she overcame her imposter syndrome.
    • Janice B. Gordon discussed the racial inequalities of sales teams in the U.K.
    • Jerry Brooner told us how he builds diverse sales teams.
    • Stephanie Chung shared her experience with high-ticket selling.
    • Natasha Hemingway explained how crucial it is for us to invest in ourselves.
    • Jason Bay taught us great email tips and strategies.

    All of these folks gave their input, but what’s the main takeaway from this season? Always look to tell new stories, learn new tips, and find new strategies.

    A look forward to what’s to come:

    • Moving forward, Selling in Color is shifting shift a little bit, moving more towards a storytelling style rather than purely direct interviews. 
    • If you haven’t done so, connect with Donald on LinkedIn and tell him what you want to hear more about. Whether that’s highlighting brands, tech expansion, or the Great Reshuffle, we’d love to hear what you want.

    We’ll be back the first week of April for the launch of the next season. We can’t wait to see you as we share more strategies, stories, and tips for people of color to use as we get the success we deserve.

    This episode is brought to you in part by Skipio.

    Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

    But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

    This episode is brought to you in part by mParticle.

    Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

    With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

    This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

    Join us for our next episodes by tuning in on Apple Podcast or Spotify. You can also leave comments, suggestions, and ratings for each episode to help us understand what you want to hear. 

    Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

    6 min
  • 10 Things You Must Consider Before Leaving Your Sales Job | Donald Kelly - 051

    We’re in The Great Reshuffle - a time where many people leave their jobs in pursuit of another. While you might want to move on to your next adventure, are you sure you’ve done everything you should before leaving? Find out on today’s episode of Selling in Color the ten things you must consider before leaving your current job. 

    Don’t leave a job and make them regret hiring you in the first place.

    • Who knows what life holds; you might want to rejoin that company again! When it comes to employment, don’t burn bridges. 
    • If you’re working within the same industry, the word can travel. And that can be damaging to your career if you leave on a negative note.
    • People leave because of flexibility and money - they like the opportunity for growth or adaptability inside the company. People don’t want to be stagnant.

    Ten things to consider before leaving:

    • Don’t burn bridges. (We’re better than that.)
    • Give a two-week notice. Think about it from an employer's perspective; the least you can do is equip your manager to be their best.
    • Give your boss the news. Of course, you don’t need to give them your life story, but explain that it’s time for you to move on.
    • Depending on the company's size, recommend someone to take your spot.
    • Make it easy for the next person coming in; let them know next steps, prospects, and future deals.
    • Give a resignation letter. It doesn't have to be complicated; you can find examples online. It’s formal, but it sets the standard as a professional.
    • Think about your team members. Connect coworkers on LinkedIn with other strong professionals.
    • Give back the company's belongings; you have bigger fishes to fry.
    • Think about your benefits. You might have a 401K, vacation days, or life insurance that you might need. Are you able to switch it over?
    • Speaking of vacation days, take the days you earned!

    The best time to find a new job is when you currently have one. Wait until you have signed the offer letter and have secured income before leaving your old job behind. When it’s all said and done, this is about your mental health and well-being. Do something you appreciate and enjoy doing. Oh, and happy Black History Month! Make sure to connect with Donald on LinkedIn for more great content.

    This episode is brought to you in part by Skipio.

    Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

    But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

    This episode is brought to you in part by mParticle.

    Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

    With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

    This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

    Join us for our next episodes by tuning in on Apple Podcast or Spotify. You can also leave comments, suggestions, and ratings for each episode to help us understand what you want to hear. 

    Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

    16 min
  • Changing The Email Game | Jason Bay - 050

    Emails are critical for successful salespeople. In today’s episode of Selling in Color, Donald goes over his favorite email tips, tricks, and best practices with all-star guest Jason Bay, co-owner of Blissful Prospecting.

    Changing the email game

    • Engaging in the “murder by numbers approach” of sending 1,000 emails to land five appointments impacts the customer quality.
    • To work with a specific group of customers, show them you’re their peer. Don’t be the spam-sending stranger, be the friendly (but informative) industry peer.
    • You’ll send less mail with this account-based approach, but the return will be better. 
    • Think of it as going to the gym. If you go with a plan for the session, you’ll be more efficient than if you just wing it. 
    • Do prospecting preparation on the front end, so you don’t spend time with ill-fitting prospects. 

    Jason’s video tips:

    • People avoid video because they worry about how they’ll appear. But working around that fear leads to better open rates and conversion, so it’s an ideal strategy.
    • Look directly into the camera to maintain eye contact with the recipient. 
    • Use quality equipment and proper lighting. 
    • Smile! Create the sense that working with you is enjoyable. 
    • Limit your video to 30 seconds or less.
    • Prepare bullet points of what you’d like to say rather than prepare an entire script.

    Connecting with video:

    • You’re not going to sell a prospect over the phone or through email or LinkedIn. Your job is to sell them on the appointment.
    • When choosing a video platform, consider tools that flow with what you already use.
    • Utilize screen-sharing to convey complex topics or show specialized data. Make the experience as enjoyable as possible! 
    • Loom is a Google Chrome extension that’s a little clunky but effective. Soapbox has a free version that is very capable and of good quality.
    • AB test everything, including different areas of your email sequence.
    • Prioritize prospecting based on who is most engaged with your outreach. 

    “Changing The Email Game” Resources:

    • Connect with Jason at blissfulprospecting.com/Donald, where he has put together essential tools to get you started in video prospecting. You’ll find a PDF, a script, and the flow for recording that will move you toward changing the email game.
    • Check out Loom, Soapbox, BombBomb, or Hubspot for video capability that meshes with your existing workflow.

    This episode is brought to you in part by Skipio.

    Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

    But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

    This episode is brought to you in part by mParticle.

    Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

    With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

    This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

    Join us for our next episodes by tuning in on Apple Podcast or Spotify. You can also leave comments, suggestions, and ratings for each episode to help us understand what you want to hear. 

    Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

    23 min
  • Three Simple Ways To Elevate An Underrepresented Seller This Month | Donald Kelly - 049

    As we enter Black History Month, it’s important we remember ways to encourage and elevate underrepresented sellers. Only 20% of sales professionals are people of color; this month is the perfect time to acknowledge that discrepancy and take steps to a more diverse sales community. So on today’s episode of Selling in Color, Donald details three simple ways to elevate underrepresented sellers.

    1. Utilize LinkedIn to highlight someone.

    • A previous Selling in Color guest, DeJuan Brown (check out his episode here), used to make weekly LinkedIn posts highlighting others in his community.
    • Hiring managers say they don’t know any people of color or that no people of color choose to apply for open positions. So DeJuan made a point to expose these people to people of color.

    1. Give a lead or help a sales rep thrive.

    • A recent guest A.J. Vassar stated that we need to connect more. And that the first thing we should ask is, “what are you trying to accomplish this week, month, and year?”
    • If you help enough people, you’ll eventually get what you want. Reciprocity is real.
    • Ask your friends who their ideal customer is, and as you’re prospecting for yourself and see someone who qualifies, help them out.

    1. Celebrate wins.

    • Celebrate those around you when they accomplish something great. 
    • Not only does this encourage that individual, but the noise this celebration creates will inspire other people of color to go out and do big things as well!

    This episode is brought to you in part by Skipio.

    Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

    But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

    This episode is brought to you in part by mParticle.

    Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

    With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

    This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

    Join us for our next episodes by tuning in on Apple Podcast or Spotify. You can also leave comments, suggestions, and ratings for each episode to help us understand what you want to hear. 

    Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

    13 min
  • Three Ways To Nurture Your LinkedIn Contacts | Donald Kelly - 048

    Like many sales professionals, you probably have a ton of contacts on LinkedIn. But how do you connect and build relationships with those people? Find out on today’s episode of Selling in Color! In this episode, Donald shares his insights (and his screen) to help you nurture your LinkedIn contacts. Visit The Sales Evangelist website page for this episode to follow along on Donald’s screen.

    1. Take advantage of LinkedIn notifications.

    • If someone announces a new position, comments on your post, or shares an article, use that to create a personal touch in your message.
    • Remember, you don’t need every message or notification to have a sales purpose. You should also connect and interact purely to develop a relationship.

    1. Send personal messages

    • If someone has already reached out to you on LinkedIn, that’s a good reason to respond and engage with them.
    • Look through their page and ask quetions to learn more about them. After all, you connected for a reason!

    1. Keep a list of people to contact

    • Make a list of sales managers (or whoever you want to interact with.) If you notice any first-degree connections who hold that title, reach out to them.
    • If you haven’t interacted with them since your initial connection, asking a simple question fosters a dialogue that might lead to a lasting relationship (or just break the ice and make your subsequent follow-up less awkward.)

    Not every message has to be (or should be) for a sales reason. Every salesperson, at some point in their career, will feel stuck. Revitalizing your LinkedIn can be just the tactic to get past that hurdle and increase your productivity and pipeline. (And, of course, you can also increase productivity by purchasing Donald’s Sales Planner.)

    This episode is brought to you in part by Skipio.

    Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

    But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

    This episode is brought to you in part by mParticle.

    Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

    With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

    This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

    Join us for our next episodes by tuning in on Apple Podcast or Spotify. You can also leave comments, suggestions, and ratings for each episode to help us understand what you want to hear. 

    Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

    15 min
  • How Do I Grab Someone's Attention On LinkedIn If They Have Not Accepted My Request? | Donald Kelly - 047

    While Donald was talking with another person of color in sales, he was lamenting over a lack of accepted connection requests on LinkedIn. (Hey, we’ve all been there.) So on today’s episode of Selling in Color, Donald shares his tips to grab someone’s attention on LinkedIn (whether or not they’ve accepted a connection request.)

    In this episode, Donald shares his screen to show how you can use these strategies yourself. To watch the video, click here: https://youtu.be/kMCE-0_vFEU

    Withdraw your request and resend it later:

    • Depending on the length of time, you can withdraw your request and resend it later.
    • If a prospect isn’t active on LinkedIn, resending the message places you at the top of their request page (helping you stay top-of-mind.) 
    • With the follow-up, quickly research the company and use a recent announcement or milestone to include in the connection request.

    Different ways to grab attention beyond a request:

    • Find employees at the prospect’s company and research other people in similar roles, and send them connection requests as well.
    • If your initial target prospect isn’t responding, try retargeting to get in touch with people in other positions in that same company.
    • Look through the prospect’s recent posts or shared posts. If you engage via a comment or reaction, they’ll be likely to remember your name when viewing connection requests down the line.

    Seek out mutual connections:

    • This is a pretty obvious answer, but it’s an effective strategy! 
    • If you have an existing mutual connection, reach out to that individual and see if they can arrange an introduction.

    Connect with Donald on LinkedIn (and use these strategies if he doesn’t respond. He’ll be impressed.) If you have more questions or comments, join our sales group, The Sales Evangelizers Facebook group. And, of course, purchase Donald’s sales planner on Amazon.

    This episode is brought to you in part by Skipio.

    Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

    But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

    This episode is brought to you in part by mParticle.

    Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

    With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

    This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

    Join us for our next episodes by tuning in on Apple Podcast or Spotify. You can also leave comments, suggestions, and ratings for each episode to help us understand what you want to hear. 

    Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

    19 min
  • Three Planning Tips To Double Your Sales In 2022 | Donald Kelly - 046

    Do you want to double your sales deals in 2022? In today’s episode of Selling in Color, Donald shares his three planning tips for the new year. 

    Tip #1: Make planning a part of your daily routine.

    • Enterprise companies lose 10% of sales due to poor planning. So don’t be like them!
    • Do the things you have planned to do, whether that’s prospecting, research, discovery calls, or anything else.
    • The snowball effect is real - missed opportunities only lead to more missed opportunities.
    • Donald’s advice: Set aside thirty minutes each day to plan for the following day. 
    • In your calendar time, set aside flex-time to account for interruptions, extensions, and overrun meetings and breaks to prevent your day from completely falling apart.

    Tip #2: Focus on areas that increase sales.

    • Donald couldn’t find a planner that helped him in his sales goals. So, he created his own!
    • You can purchase his amazing sales planner on Amazon (you can’t blame us for a shameless plug, right?)
    • This planner helps segment tasks into business development, administrative, and other discreet sections that help prioritize your day based on activities that increase income.

    Tip #3: Measure your daily performance.

    • Tracking your performance helps draw necessary insights to determine what elements of your current strategy are beneficial and what parts need to change.
    • Consider finding an accountability partner, be it a co-worker, friend, or boss, to help you stay on top of your workload.

    This episode is brought to you in part by Skipio.

    Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

    But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

    This episode is brought to you in part by mParticle.

    Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

    With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

    This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

    Join us for our next episodes by tuning in on Apple Podcast or Spotify. You can also leave comments, suggestions, and ratings for each episode to help us understand what you want to hear. 

    Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

    17 min
  • Entrepreneurship: A Fancy Word for Sales | A.J. Vassar - 045

    Working in sales isn’t hard if you work with the right mindset. In today’s episode of Selling in Color, Donald is joined by International Speaker and sales expert A.J. Vassar to learn why sales and entrepreneurship are B.S. (and by that, we mean a Belief System.)

    People value things they think are rare.

    • Gold, diamonds, and silver are rare, so we value them. But would you rather have water or a diamond? After all, only one of those things keeps you alive. 
    • Value is relative to the situation and the amount of something available.
    • When selling, refer to things as “complimentary” instead of “free” because the word complementary implies a transaction and a payment, making people subconsciously attach more value to the product.

    “Entrepreneurship is just a fancy word for sales.”

    • This quote is from A.J.’s first millionaire mentor, Dennis. At the time, he was worth roughly $20 million.
    • Everything is sales - whether that’s entrepreneurship, dating, or deciding on a movie with the family.
    • Until you make a sale, you don’t have a profitable business. Simple as that.
    • Entrepreneurs need to believe in and sell their product to others, be it a customer or potential team member, to bring the necessary people to the table.

    What words do you think about when someone mentions sales? 

    • Is it the slimy car salesman? While people love to buy, they hate being sold to. Therefore, salespeople must be transparent and leave the purchase decision up to the buyer to encourage them to purchase. 
    • Bill Gates was able to sell his product before it was even created. And A.J. thought, why can’t I do that? A.J. pre-sells courses before he makes them, and includes surveys and questions in the presale to ensure participants get what they want out of the program. 
    • A.J.’s bump-down method: Call the owner or CEO of a company, and they’ll refer you to the right decision-maker, and you have the name of an influential person in your back pocket.

    A.J.’s takeaway for someone new to sales? You need enthusiasm, but enthusiasm isn’t false positivity or extroversion. It’s being genuinely yourself. You sell yourself to sell a product. Reach out to A.J. on any social media platform at @ajvasser; DM him and ask for his calendar link to schedule a meeting or jump on a call.

    This episode is brought to you in part by Skipio.

    Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

    But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

    This episode is brought to you in part by mParticle.

    Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

    With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

    This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

    We’d love for you to join us for our next episodes by tuning in on Apple Podcast and Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

    Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

    30 min
  • Succeed In Sales By Investing In Yourself | Natasha Hemmingway - 044

    Reaching your professional goals is easy (well, at least more accessible) if you take time to invest in your success. In today’s episode of Selling in Color, Donald is joined by speaker, consultant, and business owner Natasha Hemmingway to discuss how she reached the success she has today and how you can do it too by investing in yourself.

    Natasha has worked in sales since college graduation.

    • She spent 16 years in medical and healthcare sales, working from sales rep to management.
    • Since then, she has worked in the entrepreneurial business for five years as a speaker and consultant, and she loves it.
    • Natasha is thrilled to serve those around her and that her job is honing a skill she loves.
    • People of color didn’t get into sales because it wasn’t viewed as an opportunity. But earning money isn’t bad, and people of color deserve wealth just as much as anyone else.

    Only 20% of people in sales are POC:

    • For Natasha, that means two things. First, where is everyone? Second, companies need minorities in sales because different people communicate in different ways.
    • If you want to be hired at a company, ask yourself if their audience is diverse. 
    • If so (and especially if they currently don’t have many POC employees), you have an advantage in communication over other employees at the organization. 
    • While there does seem to be a discrepancy in the number of POC in corporate sales, Natasha has found more people of color on the entrepreneurial side of sales. 

    Business owners and entrepreneurs need to invest in sales.

    • Just as you’d invest in someone to design a logo or even your product, you should invest in someone to properly train your sales team. 
    • People who say they can’t afford to invest in sales, remember that it’s a foundational pillar of your business.
    • People get caught up in the hype of developing social media or other priorities. But you can sell without the bells and whistles. 

    Sales is not overnight - it’s not a sprint.

    • You might not have the discretionary income some other folks might have. But the more you invest in yourself, the better you perform.
    • “You can’t be what you can’t see.” ― Marian Wright Edelman
    • Lean into the things you’ve learned from other people. You have to get past the notion of insurmountable obstacles.
    • Go in with the right expectations - the people you work with are not miracle-workers.
    • Every coaching investment won’t result in a specific ROI. A chunk of money won’t fall from the sky and hit you over the head. But you’ll take steps forward. You’ll advance. 

    What other factors contributed to Natasha’s success besides external programs?

    • It starts with her advocating for herself.
    • She went to a guy and expressed interest in his job. So, she watched him and watched what he did in his role.
    • When the position came open, he called her and told her to go for it.
    • If she had questions or needed something, he was there for her. 
    • Find those people who genuinely advocate for you. 

    Final takeaway? Ask for what you want, and believe you can get it. If you can believe, you can achieve. And then prepare yourself to receive it. To contact Natasha, visit her website natashahemmingway.com, or find her on all social channels (YouTube, LinkedIn, Instagram, and Facebook) at Natasha Hemmingway. 

    This episode is brought to you in part by Skipio.

    Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

    But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

    This episode is brought to you in part by mParticle.

    Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

    With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

    This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

    We’d love for you to join us for our next episodes by tuning in on Apple Podcast and Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

    Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

    27 min
  • Abundance Now: Amplify Your Life & Achieve Prosperity Today | Lisa Nichols - 043

    In this episode of Selling in Color, we’re pulling an episode from the vault of TSE that will greatly help you further your sales game. Sales professionals all desire success, but how exactly can you bring that desire to fruition? Lisa Nichols is a transformational coach who uses education, motivation, and inspiration to help her clients achieve prosperity.

    Lisa discovered in her twenties that she was functionally dyslexic. 

    • Her English teacher told her she was the worst writer she had ever met. 
    • Even her speech teacher told her, “Ms. Nichols, I recommend you never speak in public; get a desk job.”
    • Education was challenging, and when she had her son, she needed government assistance. 
    • She was broke and broken, and in that state, she learned a valuable lesson: When you’re broke, you just have to make money. But when you’re broken, you have to be inspired enough to get up and do something. 

    What is abundance?

    • Many people think of two concepts regarding abundance – monetary and assets. 
    • These things are each a part of abundance, but they don’t make up all of it. 
    • When people reach a certain level of wealth, they realize they want to have abundance instead. Abundance means having financial assets and healthy relationships with others. 
    • Lisa works with wealthy people, but she’s not coaching them to achieve wealth; she’s helping them achieve good relationships with others. 

    Getting abundance:

    • You lead where your energy goes. Paint a picture of your five-year goals. Create a plan, then work the plan. Ensure that you are an abundant thinker and live your life intentionally with that plan in mind. 
    • Ask yourself these questions: Where are you living? What’s your monthly bank account balance? How many vacations are you taking? How does your relationship with your children look like? With your spouse? 
    • Be specific about details. Based on this five-year goal, figure out your three-year goal and one-year goal. Make decisions based on those plans.

    Making a life plan

    • You’re not just making a five-year plan; you’re creating a lifeline. 
    • People typically make macro goals to get macro wins. In reality, learn to create micro wins for your macro goals.
    • If you don’t hit your goal, don’t lose a little faith in yourself. Set yourself up to win. 

    Get the free abundant checklist by visiting this link.  Catch up with Lisa Nichols via her LinkedIn profile. 

    This episode is brought to you in part by Skipio.

    Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

    But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

    This episode is brought to you in part by mParticle.

    Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

    With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

    This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

    We’d love for you to join us for our next episodes by tuning in on Apple Podcast and Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

    Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

    43 min

About Selling In Color

From the publisher's feed

Only 20% of all salespeople are people of color? The average salesperson makes $71K - $100K per year. The average household income for someone of color is about $48K per year. We want to change all…