“Don’t let personalization be perceived as creepy!” exclaims Mike Cook, the Director of Research at DT consulting.

He further goes on to call the pandemic “Online’s Big Bang moment”. Talking about how businesses can enable sales in today’s digital economy, Mike predicts the following:

1) Collaborative and easy-to-use platforms are going to replace the old legacy platforms

2) Virtual tours and augmented reality interactions are going to take the e-commerce world by storm!

3) Our fundamental approach to delivering services to our clients will be disrupted

4) Massive reallocation of budgets

5) Increased sensitivity towards data and privacy

And a lot more.

Tune in to this episode of Cuppa Press if you don’t want to leave your money on the table!