Selling Made Simple, Salesman Podcast, This Week In Sales, And More...

Selling Made Simple, Salesman Podcast, This Week In Sales, And More...

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Selling Made Simple, Salesman Podcast, This Week In Sales, And More... episodes

  • How To Win Attention And Deals In The LinkedIn Feed | Social Selling Show







    On this week’s Social Selling Show, Daniel and Will discuss how to get attention, how to build a personal brand, and most importantly, sales lead from posting content in the LinkedIn news feed. They also share the elements of content creation in LinkedIn.



    “If you want people to follow you, if you want to give value to people, if you want to own credibility, to build a brand, become a thought leader or someone credible and valuable in your industry. You need to be giving something and content is the thing that you give through social media.” – Daniel Disney



    LinkedIn Presence



    According to Daniel, if companies want people to know their brand or perceive them as credible in the industry, they should have a presence on LinkedIn. One way to achieve this is by posting content and engaging with the audience in the comments. Daniel also suggests that posting content once and commenting at least thrice per day is ideal to receive positive returns.



    “If they are not interesting and exciting, no one is going to click, open, and read the rest of it. The next important one, and everyone will hopefully resonate with this is you need to have those spaces between the sentences.” -Daniel Disney



    The Best Form of Content



    Daniel also explains that there are many ways to construct content on Linkedin and in his eight-year experience in using the platform, what generally performs well is text-posts. He offers two tips in writing the content: first, make the first three lines stand-out. Second, add spaces between sentence posts. These two can help pique the interest of your audience and hook them with your content.



    “If they’re not interesting, or exciting, no one is going to click and open and read the rest   of it. So have a good opener. The next important one, and everyone will hopefully resonate with this, you need to have those spaces between the sentences” – Daniel Disney



    Variety Posts



    While text-posts have trended in LinkedIN for the past years, other forms of content are equally important to engage your audience. When managing his LinkedIn presence, Daniel makes it a habit to post different kinds of content from text, images, videos, polls, and more. Utilizing all the forms of content helped Daniel to maximize his reach to a broader audience.



    “the best strategy and advice I can give is variety. The people that lost on LinkedIn, the people that are growing brands over years, not just weeks and months are the ones that choose a variety of posts, I see a lot of people just do one type of post and there will be a bit of a climb, then they’ll plateau.” – Daniel 



    Social Selling Shows Hosts:



    * Daniel Disney is the King of Social Selling, a best-selling author, and keynote speaker. Daniel is also the founder of The Daily Sales.* Will Barron is the founder of Salesman.org where he helps B2B sales professionals master modern sales in just 42 days.
    47 min
  • #705: How Buying Emotions Are Made With Dr. Lisa Feldman Barrett | Salesman Podcast







    On this episode of The Salesman Podcast, our guest, Dr. Lisa Feldman Barrett, talks about how a buyer’s emotions and feelings are formed in the brain, regardless if it’s positive such as happiness, or negative, such as remorse. We cover some sales training non-sense on the topic of influence and Lisa debunks a few more sales myths in this episode.



    Lisa is the author of How Emotions Are Made: The Secret Life of the Brain.



    “Your brain mixed emotions don’t happen to you. They are made by your brain for particular situations that you’re in. Your brain is always regulating your body and your body is always sending information back to your brain.” – Dr. Lisa Barrett



    Emotions Under Control



    When asked if we can control our emotions, Dr. Lisa thinks it is possible but hard to do so. She also talks about emotions and brain associations and what philosophers call as “reverse inference problem” where one has the answers but doesn’t know the question. 



    “Your brain is basically forming categories to guide your action and create your extended emotional experience out of the sense data. So the question you’re asking me, can everyone in the world feel the same thing? The answer is, no.” – Dr. Lisa Barrett



    The Body Budget



    Dr. Lisa discusses an interesting concept about body budgeting. She says that our brain is constantly running a budget for our body, budgeting in terms of budgeting glucose, water, sugar, et al. Her advise for salespeople: allow your customers to mirror you through a steady, relaxing pace, rather than triggering a lot of brain functions during a sales conversation.



    “The two biggest, most expensive things your brain can do is move your body like when you’re walking or getting out of bed in the morning or exercising and learning. So when you’re giving a client a little lot of information, they have to process that information and make a decision that is expensive metabolically speaking.” – Dr. Lisa Barrett



    Mental Time Travel



    Dr. Lisa warns against the dangers of simulating a disastrous event to create a need in your consumer’s brains, as buyers might attribute negative emotions to you. What worked for her as a customer is building relationships. One way to build trust is through an imaginary journey, this can help your client find the value in your products and become satisfied with their purchase. 



    “You can invite your customer to do a mental time travel with you. I will say for myself if somebody presented their product to me as the only solution to a problematic outcome, I probably would not believe them because there is always more than one. You want to create the context for the person to come to that realization themselves that yours is the best solution.” -Dr. Lisa Feldman Barett



    Bio: 



    Lisa Feldman Barrett, Ph.D., is in the top one percent most-cited scientist in the world for her revolutionary research in psychology and neuroscience. She is a University Distinguished Professor of Psychology at Northeastern University, with appointments at Harvard Medical School and Massachusetts General Hospital. She is also Chief Science Officer for the Center for Law, Brain & Behavior at Harvard University.



    Resources:



    * LisaFeldmanBarrett.com* Book: Seven and a Half Lessons About the Brain
    50 min
  • Shaming Salespeople On LinkedIn? B2B Buyer Marketplaces? | TWIS







    On this week in sales we’ll be looking at: 



    * Shaming salespeople on LinkedIn * What “high growth companies” do different to “negative growth companies”* B2B marketplaces



    And much more!



    This Week In Sales hosts:



    * Will Barron – Salesman.org/Youtube* Victor Antonio – Youtube.com/user/salesinfluence



    News:



    87% of High-growth Sales Organizations Take a Value-based Approach to Sales, According to New Research



    According to research findings released today by ValueSelling Associates, Inc., 87% of high-growth companies take a value-based approach to sales compared to 45% of negative-growth companies.



    almost half (47%) of high-growth companies focus on upskilling their salespeople in presenting in virtual settings, while only 13% of negative-growth companies do.



    https://www.globenewswire.com/news-release/2021/02/16/2176175/0/en/87-of-High-growth-Sales-Organizations-Take-a-Value-based-Approach-to-Sales-According-to-New-Research.html



    SurveyMonkey Announces Availability of GetFeedback’s Integration with Salesforce Commerce Cloud



    SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, today announced the general availability of a new integration connecting GetFeedback, SurveyMonkey’s multi-channel agile CX platform, with Salesforce Commerce Cloud, available here.



    GetFeedback is a powerful, agile and easy to use CX solution that companies like Crocs, Deckers, Hibbett, Puma, and YETI use to easily capture feedback across all channels, analyze it for trends, and act on it quickly to improve the customer experience.



    https://salestechstar.com/partner-management-channel-enablement/surveymonkey-announces-availability-of-getfeedbacks-integration/



    B2B Fashion Marketplace Taps New Sales With Virtual Trade Shows



    The concept of the B2B marketplaces is nothing new — in fact, it’s an idea that had its roots in the late 1990s and early 2000s when Ariba and Commerce One and many others took a shot at organizing buyers and suppliers online for the purpose of discovering each other and doing business.



    One study found that 75 percent of B2B buyers and sellers now want to make purchases or interact with business partners online.



    Lots of interest in “virtual trade shows within a marketplace environment”. 



    https://www.pymnts.com/news/merchant-innovation/2021/b2b-fashion-marketplace-taps-new-sales-with-virtual-trade-shows/



    Hotel CRM Software Market Summary, Trends, Sizing Analysis and Forecast To 2025



    The study on Hotel CRM Software market presents a comprehensive analysis of the key growth markers of this industry vertical in accordance with the regio...
    1 hr 13 min
  • How To Create And Scale A Cold Email Prospecting Strategy With Josh Braun | Sales Leadership Show







    On today’s episode of Sales Leadership Show, we have Josh Braun, the author of the Badass B2B Growth Guide. Josh shares how we can scale monitor and refine cold email and cold call outreach, across a team, regardless of size. 



    “The biggest mistake I think sales leaders make is letting people start sending emails when they first start out a company, right? What I recommend, step one of the strategy, ― and I do believe there should be a strategy ― is to have salespeople interview customers.” – Josh Braun



    How Buyers Think and Talk



    Josh shares the number one strategy any salesperson should do ― interview customers. Most salespeople have not been in “the buyer’s shoes.” Their beliefs are sometimes misaligned with how the buyers think and talk, as most new hires depend on the marketing messages that were fed to them. 



    “Step one, interviewing five customers, using an approach called jobs to be done. It’s a framework that allows you to understand all of the dominoes that tipped over, that actually caused someone to fire their existing thing and hire the new thing that’s gonna form the basis of your messaging.” – Josh Braun



    Value Capture Spreadsheet



    Josh shares the story of a former VP who applied what he calls the Value Capture Spreadsheet, to avoid buyer burnout. This is just a simple Excel spreadsheet with two major fields: this is what sucked before and this is what changed for the better. Josh shares that this VP interviewed customers, took note of actual customer language, and categorized the entries per theme, so reps could actually see this specific language. 



    “Now this is not marketing language, it’s a little bit different. Have nothing against marketing, but marketing languages tend to have a spin on it. They say things like ROI and streamline and optimize. It’s just not how people talk. So this language [in the sheet] was crispy or specific.” – Josh Braun 



    Benchmark For Discovery Calls



    Josh advises sales leaders to put a benchmark and identify what is a good spiel for sales emails and discovery calls. For instance, for calls, managers should look into the connect rate or the percentage of time the salesperson connects with the intended target. He gives more advise on how to set benchmarks or the four things you should look into when doing a sales call. 



    “It [percentage of time] has to be around five and a half to 6%. At the lower side, if you’re below that, perhaps your target market can’t be reached over the phone, perhaps your target market, perhaps your database needs to be updated, perhaps you need to look at other providers, etc.” – Josh Braun 



    Josh Braun is the founder of Sales DNA, and former Head of Business Development for Basecamp. He is an expert in helping sales leaders, CEO’s and founders create systems to generate a steady flow of meetings each month with qualified buyers.



    Resources:



    * Lifetime Access: The Badass B2B Growth Guide* SalesDNA.co* @JoshBraun* Josh on Linkedin
    35 min
  • #704: The Visual Sale (Use Video to Explode Your Sales) With Marcus Sheridan | Salesman Podcast







    In today’s episode of the Salesman Podcast, we have an amazing conversation with Marcus Sheridan about visual selling on different platforms, specifically the use of videos as Linkedin content. Marcus is the author of the book The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World. 



    Together, Will and Marcus discuss the future of B2B sales, the importance of thought leadership, and what Marcus thinks is the key to success in the next 10, 15, 20 years to come!



    “McKinsey and Company, late last year, they came out with a study that says ‘70% percent of B2B decision-makers say they are open to making new, fully self-serve, or remote purchases in excess of $50,000 and 21% would spend more than $500,000.’” – Marcus Sheridan



    The Risk of Losing Jobs



    Salespeople are at risk of losing their jobs if they fail to evolve. This is what Marcus shares with us, as he quotes this study from McKinsey and Company. At present time, even B2B buyers invest more of their time online to place remote purchases. To keep up with the times, Marcus advises salespeople to immerse with Marketing more than ever and get involved in the visual sale front end, where the decision-makers are examining a particular product or service. 



    “Do I think there’s a need for salespeople? I think there’s a need for great educators. I think there’s a need to bring it home. I think that you will though, over the course of time, less average salespeople.” – Marcus Sheridan



    The Importance of Thought Leadership



    Marcus emphasizes the importance of thought leadership. He believes this will make salespeople doubly indispensable, whether this may be to the customer or the company. He further explains that once salespeople become thought leaders, they grow into subject matter experts



    “Today, if a salesperson can become doubly indispensable, that is a beautiful place to be. Though I would argue that you can’t do that unless you are leaning your point into thought leadership. You’ve got to be willing to put your stake on the ground, start to be a teacher of the marketplace, and leverage virtually.” – Marcus Sheridan



    Using LinkedIn Content for Success



    Lastly, Marcus discusses how your LinkedIn content becomes the fastest starting point for investing into a career in B2B sales. LinkedIn is the best and fastest way to communicate to your customer base since this is where they all gather. Additionally, he encourages us to mix up their content, whether that may include video or text. 



    “LinkedIn forces you to become a dramatically more effective teacher, communicator, and salesperson. That’s the beauty of communicating to customers through the platform. It forces us to have that cognition all the time.” – Marcus Sheridan



    Bio:



    Called a “web marketing guru” by the New York Times, Marcus Sheridan is a highly sought-after global speaker and consultant in the digital sales and marketing space.



    Resources:



    * Impactplus.
    52 min
  • #703: Mastering The Way You Think (And Dealing with Delusional Buyers) Thibaut Meurisse | Salesman Podcast







    In today’s episode of the Salesman Podcast, we chat with Thibaut Meurisse about how we can master the way we think. He also touches on how to control assumptions, how to avoid falling into pitfalls of cognitive biases, and how to deal with someone when they are clearly delusional. 



    Thibaut is a blogger and he recently authored the book Master of Your Thinking. 



    “We don’t know about reality and what’s gonna happen in the future. I guess its a good thing because maybe if you knew before, and what you have to do to succeed, you will not get stopped.” – Thibaut Meurisse



    Thinking Clearly Leads To Success



    Will asks about the correlation between success and the ability to think clearly. Thibaut confirms that it is indeed correlated and talks about people who want to achieve great things in life, but gets caught up trying to do too many different things at the same time.  



    “I guess we mix business models together and try to make things work. You need to have a clear understanding of what you need to do in order to achieve a goal” – Thibaut Meurisse



    Dealing with Delusional Dreams



    Thibault mentions the fact that “we don’t know what don’t know until we get there.” He also frames his explanation about achieving dreams and success clearly and positively. Will also poses the question: how to know when to quit.



    “It’s actually very hard to know, there’s no right observance. But one thing you can do is just decide, you know what, I’m going to spend three years on it, or five years on it. It doesn’t work out, I’m going to quit.” – Thibaut Meurisse



    Avoiding The Pitfalls of Cognitive Bias



    Thibaut discusses the importance of avoiding cognitive biases. He stressed on the importance of setting realistic expectations to meet your goals of selling to a prospective market. He further advises looking into what’s working and what’s not and comparing this to statistics and feedback that you have. Although it may seem difficult, Thibaut reminded us that oftentimes, letting go of aspirations is a part of avoiding the pitfalls. 



    “It’s just [about] never making the assumption, just testing the market for whatever you’re trying to sell.” – Thibaut Meurisse



    Resources:



    * Book: Master Your Thinking: A Practical Guide to Align Yourself with Reality and Achieve Tangible Results in the Real World* WhatIsPersonalDevelopment.org
    38 min
  • #702: Using “Enhanced Questioning” To Understand B2B Buyers With Michael Reddington | Salesman Podcast







    In today’s episode of the Salesman Podcast, we speak with Michael Reddington. He is a certified forensic interviewer and he talks about how to understand a buyer better, using techniques of enhanced questioning. Will and Michael discuss the best non-invasive approach in questioning, why salesmen are like doctors in terms of “diagnosing” a customer, what confirmation bias is, and many more. 



    “Asking questions is a wonderful way to begin to delve into what people are thinking and feeling.” – Michael Reddington



    Questioning As A Double-Edged Sword



    Customers often perceived questions as either an attack or invitation. It can either make the customer talk more or be on guard. Michael further reminds us to find great questions to understand customers better since poor questions lead to more damage. 



    “If we want people to share information, we have to help them choose to feel comfortable doing so. It’s a combination of what we like to say ‘illustrate before you investigate’ that really helps us accomplish that.” – Michael Reddington



    Defining the Confirmation Bias



    Essentially, our brains are wired to look for information that confirms our beliefs and to discard information that contradicts what we already know. Whether we realise it or not, Michael shares we are constantly looking for indications that validate the expectations we had prior to the conversation. Although it can save us time, it can be dangerous in a lot of ways. This is confirmation bias. 



    “We would need to establish that norm before making assumptions. When it comes to preparing for the conversation, oftentimes, especially in a B2B sales world, people fall in love and rightfully so with what they sell. So when they go into these conversations, they’re really confident that they are the best sales rep.” – Michael Reddington



    Combating Overconfidence



    Michael explains that it is important to plan ahead before engaging in any conversation. He encourages us to establish a baseline behavior and combat being overconfident. 



    “As I begin to strategize, the first question I ask myself is ‘why shouldn’t they buy what I’m selling?’ This forces me to have an uncomfortable conversation and think from their perspective all the reasons why they shouldn’t buy, which then helps me strategically prepare and also limits confirmation bias.” – Michael Reddington



    Bio:



    Michael Reddington, CFI is an expert at moving people from resistance to commitment. As a Certified Forensic Interviewer, he achieved the highest professional designation available in the field of interview and interrogation.



    Resources:



    * Michael on LinkedIn* DisciplinedListening.com* @InQuasive* Previous episode: #677: Using Forensic Investigation and Integration Tactics In B2B Sales With Michael Reddington
    53 min
  • Salesforce Says The 9-5 Is Dead! HubSpot Deal Proves Us Right… | TWIS







    On this week in sales we’ll be looking at:



    * Salesforce declaring the 9-to-5 workday dead* HubSpot Signs Agreement to Acquire The Hustle (and proves us right)* Boutique CRMs



    And much more!



    This Week In Sales hosts:



    * Will Barron – Salesman.org/Youtube* Victor Antonio – Youtube.com/user/salesinfluence



    TOPICS:



    Salesforce declares the 9-to-5 workday dead, will let some employees work remotely from now on



    So we are giving employees flexibility in how, when and where they work with three ways of working:



    * Flex – When it’s safe to return to the office, most of our employees around the globe will work flex. This means they’ll be in the office 1-3 days per week for team collaboration, customer meetings, and presentations.* Fully Remote – For employees who don’t live near an office or have roles that don’t require an office, they will work remotely full-time.* Office-based – The smallest population of our workforce will work from an office location 4-5 days per week if they’re in roles that require it.



    https://www.theverge.com/2021/2/9/22275304/salesfore-remote-work-9-to-5-workday-is-dead-flex-coronavirus



    HubSpot Signs Agreement to Acquire The Hustle, Adding Content to Help Scaling Companies Grow Better



    HubSpot, the customer relationship management (CRM) platform for scaling companies, announced today it has signed an agreement to acquire The Hustle, a media company that produces a newsletter, podcast, and premium research content. 



    Kieran Flanagan, SVP of marketing at HubSpot. “By acquiring The Hustle, we’ll be able to better meet the needs of these scaling companies by delivering educational, business, and tech trend content in their preferred formats.



    HubSpot has built a large community around its educational content, with seven million people each month reading the company’s blogs and hundreds of thousands viewing HubSpot videos on YouTube.



    HubSpot’s Academy is another source of education for its community. More than 100,000 people take lessons every month, and over 300,000 people have received a HubSpot certification.



    https://www.hubspot.com/company-news/hubspot-signs-agreement-to-acquire-the-hustle-adding-content-to-help-scaling-companies-grow-better



    Yext, Inc., the Search Experience Cloud company, announced the promotion of David Rudnitsky to President and Chief Revenue Officer.



    “Yext is disrupting the search category and Dave has, quite literally, written the book on technology sales disruption,” said Howard Lerman, Founder and CEO of Yext. 



    Yext is a search engine for your site



    Cox Communications uses Yext to update and maintain important brand information across the entire Knowledge Network — approximately 175 digital services globally, including Google, Amazon Alexa, Apple, Bing, Facebook, Yahoo,
    1 hr 6 min
  • Getting Your Team To Sell With A Story With Paul Smith | Sales Leadership Show







    What is the difference between a story that we read in a book versus a “sales story?” How do stories from tens and thousands of years ago impact the way we tell sales stories now?



    Today, Paul Smith joins us in this episode of the Sales Leadership Show. He is the author of the captivating book Sell with a Story: How to Capture Attention, Build Trust and Close the Sale. We dive deep into sales stories and how they can be leveraged to close more deals, as well as how to build a database for sales stories.



    A Story and a Sales Story



    Paul shares a real-life classroom setting where a professor narrates a story and the students put their pens down, leans back, and listen to the narrative. That is what we want our customers to do, to actively listen while we are sharing our sales story. We stay away from bullet points and itemizing features and benefits. Instead, we tell a story that explains why our offering will provide value to the customer.



    “That’s one reason why stories are so effective. You listen with a different part of your brain. You listen more with an emotional and intuitive part of your brain instead of the analytical and angry part.” – Paul Smith



    “I think one of the things people don’t really realize is that [stories] put the listener in a completely different frame of mind that is helpful to you as a salesperson.” – Paul Smith



    Story Is More Important Than Delivery



    Although it is advisable to master the craft of storytelling, Paul acknowledges that not everyone is a Hollywood-level storyteller. He reminds us that the story is more important than delivery. He also touches on the importance of, from a leadership perspective, how a team can create a uniform, captivating and databased story for the consumers. 



    “If you deliver the right story, that’s helpful to them and helps them make a decision, but you commit some of those little foibles that I talked about ― you don’t deliver it really great, you get the main character, when, where, what happened and how it ended and the lesson ― you get the basics right but commit all those other delivery failures, your audience will forgive you because you’ve helped them, right?” – Paul Smith



    Virtual and In-Person Sales Stories



    Paul and Will also discuss the effectiveness of sales stories whether told in-person or virtually through Skype or Zoom. Paul comments that stories are not ineffective just because they are being delivered virtually. They continue to talk about how stories should be focused on the customer, as opposed to the greatness of the sales team. 



    Furthermore, Paul shares his advice to brand new sales leaders in regards to effective storytelling. 



    “All the way from the moment that you introduce yourself to the prospect ― building rapport, making the sales pitch, handling objections, closing the sale, to even the service after the sale ― there’s a handful of types of stories that you should be telling at each of those phases throughout the entire sales process, which might be six months or a year or more depending on the industry you’re in. There are a couple of dozen different types of stories you might tell the same buyer. Over the course of a year, depending on where you are in the sales cycle. I think sales leaders, the first thing they need to do is figure out what stories you need and which ones you don’t have yet, because those are the ones you need to go out and find.” – Paul Smith



    Bio:



    Paul Smith is one of the world’s leading experts on organizational storyte...
    39 min
  • #701: How To Have TRANSFORMATIONAL Sales Conversations With Clair Pedrick | Salesman Podcast







    In today’s episode of the Salesman Podcast, we talk about how we can have more transformational conversations with our buyers by doing less. Joining us today is Clair Pedrick, the author of the book Simplifying Coaching: How to Have More Transformational Conversations by Doing Less. 



    Will and Clair dive into numerous value questions that salespeople should ask in order to frame the conversation. They also discuss what “transformational conversation” is and how we can engineer more of it into our sales processes. 



    Transformational Conversations



    How do we define a transformation? Clair describes a transformation as a significant change that cannot be undone. 



    “Think baking. If you put all the ingredients of a cake into a tin, you apply heat, and then you can’t unmake the cake. Transformation is a change that you can’t unmake. – Clair Pedrick



    She recounts a personal story where she and her husband was scouting for a new car and their experiences with salesmen were traumatic and exhausting. After speaking to three different salesmen, she finally had the chance to have a transformational conversation. She immediately bought the car and even got paid for advertising the brand. 



    “Are we clear enough? What are we doing in this conversation and how are we going to do it and how are we going to know we’ve done it? Because unless you’ve got that clear before you start, it’s really difficult. – Clair Pedrick



    A Place That Works For The Customer



    Clair stresses the importance of starting conversations in a place that works for the customer. If the transaction costs a lot, except that the customer did his or her own due diligence before making the purchase. It will be beneficial for any salesman to disclose needed information beforehand and to identify which part of the sales process the customer is at before trying to “sell to them.”



    “I’m not a sales professional. I have been on the end of many. I think the skill is to co-create the conversation to work out together what it is that needs to happen.”  – Clair Pedrick



    Timing Silences and Creating Partnerships



    Clair and Will discuss whether some things should be adjusted based on the different platforms used for the communication. Clair shares the secret of having a transformation conversation is to time the silences, especially in terms of video calls, to enable the customer to land on insights.



    Furthermore, Clair shares her thoughts on how partnership, rather than transmission leads to transformation



    “I could see you were thinking, so while you were thinking, I stopped talking because I need to not interrupt your thinking because your thinking serves the conversation.” ” – Clair Pedrick



    “The scale on the phone is to learn not to interrupt people’s thinking. Don’t interrupt people’s thinking in any context, because thinking is serving. People will be thinking on task so let them do that processing. Otherwise, you get out of sync and you get ahead of them or you get behind them.” – Clair Pedrick



    Bio:



    Claire Pedrick is a Master Certified Coach who has been coaching for over 30 years. She is in demand as a systemic executive coach, mentor coach, coaching supervisor and as a trainer.



    Resources:



    * BOOK: SIMPLIFYING COACHING: ...
    37 min

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