In this episode of the Contractor Elite Podcast, Aidan sits down with Jonathan Heibein, District Manager at Boshart Industries. Jonathan shares his journey of breaking into the plumbing and water well industry and how he overcame imposter syndrome to thrive in a competitive market. From leveraging your strengths to asking the “stupid” questions, Jonathan dives into the mindset shifts and strategies that help contractors build stronger relationships, win more business, and set themselves apart.

In this episode, you’ll learn:
• Why success isn’t just about product knowledge — it’s about people.
• How to position yourself as a trusted advisor, not just a salesperson.
• The power of transparency, asking great questions, and listening to clients.
• Turning “inexperience” into your competitive advantage.

If you want to grow your business, build lasting client relationships, and close more deals, this episode is a must-listen.


Meet the Hosts:

Jonathan Heibein:
Jonathan is the District Manager at Boshart Industries, joining the company in 2022. He has a diverse career path, starting as a professional ballroom and Latin dance instructor before moving into the insurance restoration industry, where he became a project manager and later led the Ontario appraisal unit. With expertise in property appraisal, vendor management, and customer relations, he takes a people-first approach to sales.

Aidan Hennebry: 
Aidan is the Marketing Manager at Boshart Industries. You may have seen him star in Boshart’s Accelerator courses or fun social media videos. Prior to working at Boshart, Aidan worked as a freelance marketing manager for various contractors, realtors, restaurants, and other professionals across Ontario. His past and current experience in the field makes him a multi-talented marketing expert.


Tune in now and visit contractorelite.co for more.