“That interaction between our frontline team members and our current residents is so telling. Our customers really aren’t there to buy our community. What they’re really there to buy is the experience of our community.”

As an industry, occupancy is at an eight-year low. Senior living sales organizations continue to struggle. It’s time to try something different. It’s time to move beyond traditional sales techniques and to revolutionize how we sell.

On this episode of the Senior Care Growth Show, Mike Marlow, Marketing and Sales Training Manager, Life Care Services, shares his advice on how to grow your business by building stronger connections with prospective residents and their families.

Listen now or read the full transcript below.

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