Selling Plugins Podcast

With Black Friday and Cyber Monday behind us and the holiday season upon us, we'll dive into what's worked and what hasn't worked when it comes to running a sale on your WordPress plugin.

We're excited to welcome special guest Scott Bolinger, co-founder of AppPresser and creator of Holler Box! Scott did some experimenting on sales recently and we'll be digging into that more.

Scott Bolinger - https://apppresser.com
Kyle Maurer - https://easydigitaldownloads.com
Brian Hogg - https://brianhogg.com

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On this, the spookiest of days, we'll be reviewing the topic which haunts all of us: churn. The dreadful truth is that customers are vanishing every single month. And when studies suggest that acquiring a new customer costs on average five times as much as retaining an existing one, it's clearly something none of us can afford to ignore.

Article from James Laws on Recurring Payments
ChurnBuster

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Maybe you don't have time to maintain it anymore, or maybe you want to move on to another plugin or business altogether. How do you go about selling your WordPress plugin to someone?

Brian Hogg and Kyle Maurer (support tech at Easy Digital Downloads) along with special guests Phil Derksen (WP Simple Pay) and Pippin Williamson (Easy Digital Downloads, AffiliateWP, and more) chat on lessons learned and helpful tips on the subject of plugin acquisitions.

SHOW NOTES:

https://scottdeluzio.com/purchase-of-full-screen-background-images-from-pippin-williamson/
http://searchwpplugins.com/
https://feinternational.com/
https://bobwp.com/acquiring-a-wordpress-plugin-with-scott-deluzio/
http://wpsaas.net/
https://freemius.com/blog/selling-wordpress-product-business/
https://philderksen.com/simple-calendar-acquired/

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One of the greatest fears of releasing a plugin (free or premium/pro) is support. Will it take over my life? How do I handle it efficiently? How do I make the most out of it? Kyle and I share lessons learned and helpful tips on the subject of supporting WordPress plugins.

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In the early days of WordPress, marketing premium WordPress plugins was not complicated or particularly difficult. Competition was minimal and every new product was able to stand out and get noticed. Today, everything is different, so how do you cut through the noise?

If you're interested in learning about what goes into marketing commercial plugins for WordPress in 2018, this episode will be perfect for you.

Myself and Kyle (support tech at Easy Digital Downloads) to hear their lessons learned and helpful tips on the subject of marketing WordPress plugins.

★ Thanks to Transistor.fm for providing my podcast hosting. Learn how to start your own podcast!

Are you currently selling or considering trying to sell premium WordPress plugins? If so, you may have noticed that there are actually a variety of ways to monetize commercial plugins for WordPress and determining which model is best for you can be challenging.

Hear lessons learned and helpful tips on the subject of pricing and pricing models for WordPress plugins in this episode!

★ Thanks to Transistor.fm for providing my podcast hosting. Learn how to start your own podcast!