CommsLife by APCO Worldwide

Selling Sustainability


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ESGs. SDGs. GHGs. NDCs. Whether it’s acronyms or the word itself, sustainability is on the tip of the tongue of every communicator today. 

Likewise, it’s at the top of every corporate and government agenda. 

But what is the substance behind the buzzword of the decade of action, and how do we know if something is genuinely sustainable, or if it’s simply greenwashing?

Alex Malouf, Corporate Communications Director for the Middle East and Africa at Schneider Electric joins us on CommsLife to get to the root of how companies are selling sustainability.

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CommsLife by APCO WorldwideBy APCO Worldwide