Ed and Ken get real about what separates top producers from everyone else—follow-up. In this episode, they unpack why staying in touch matters, how to follow up without being annoying, and the exact strategies that help build lasting relationships with clients and referral partners. You’ll walk away with practical tips you can implement today to grow your business the right way.

Topics Covered:

Why follow-up is everything in real estate

What to say in your voicemails (and what to avoid)

Smart, simple gifting that stands out

How to stay top of mind without being spammy

Whether you're a new agent or looking to refresh your approach, this is your reminder to play the long game.