In this episode, Ken and Ed delve into the concept of identity, particularly in the context of real estate professionals. They discuss the importance of untethering from familiar but limiting beliefs and behaviors to create a new, empowering identity. The conversation emphasizes the role of a supportive tribe and the necessity of coaching in personal growth and transformation. They also highlight the courage required to embrace authenticity, even at the risk of being unliked, and the ongoing need for reinvention in one's professional life.

Takeaways
- Creating a new identity requires letting go of the past.
- Familiarity can be a barrier to growth.
- Visualizing who you want to be is essential.
- Systems and processes support identity transformation.
- Surrounding yourself with the right people is crucial.
- Coaching provides necessary outside perspective.
- Reinvention is a continuous process in business.
- Being authentic may mean being unliked by some.
- Your tribe should align with your true self.
- Action items include finding a coach and reading recommended books.