In this powerful episode of Ed and Ken, we dive into why implementation—not just information—is the key to success in real estate and mortgage. Ken Jordan and Ed Fordyce break down the real reason coaching transforms agents and LOs from good to great.

Discover the B5 Method, how hydration and home life can increase your commissions, and why holistic coaching beats cookie-cutter sales scripts every time. Whether you're a new agent, seasoned pro, or just stuck in a slump, this episode gives you the mindset (and the moves) to build a business—and life—you love.

Key topics:

- Why coaching matters for real estate agents & loan officers
- The “Blue Ocean” method vs the bloodbath of traditional sales
- Ed’s B5 Method: Brain, Body, Business, Brand, Bonds
- Real-world coaching stories and game-changing advice
- Action steps you can take TODAY to get unstuck

Book Recs: 10X is Easier than 2X, Buy Back Your Time, Oversubscribed
Quote of the Episode: “To know and not do… is to not know.”

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