Selling the Dream

Selling The Dream Presents: Ed and Ken's Mini Podcast - Comfort Is Expensive: Choose the Hard That Builds Capacity


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In this episode, Ed and Ken unpack one of life’s most practical truths: if you choose what’s easy, life gets hard, but if you choose what’s hard, life gets easy. They make it real by applying it to relationships, business development, and personal discipline. From avoiding quiet suffering to building habits that last, this is a candid look at what it takes to grow when comfort keeps calling. Ed also shares a personal health update, and why preparation, not motivation, is what makes you steady when life shows up.

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Selling the DreamBy Ken Jordan & Joe Iredell