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In this episode, Ed and Ken unpack one of life’s most practical truths: if you choose what’s easy, life gets hard, but if you choose what’s hard, life gets easy. They make it real by applying it to relationships, business development, and personal discipline. From avoiding quiet suffering to building habits that last, this is a candid look at what it takes to grow when comfort keeps calling. Ed also shares a personal health update, and why preparation, not motivation, is what makes you steady when life shows up.
By Ken Jordan & Joe IredellIn this episode, Ed and Ken unpack one of life’s most practical truths: if you choose what’s easy, life gets hard, but if you choose what’s hard, life gets easy. They make it real by applying it to relationships, business development, and personal discipline. From avoiding quiet suffering to building habits that last, this is a candid look at what it takes to grow when comfort keeps calling. Ed also shares a personal health update, and why preparation, not motivation, is what makes you steady when life shows up.