This week, Ken Jordan and Ed Fordyce unpack one of the most universal challenges in business and life — fear.

Ken opens up about his tendency to catastrophize future outcomes (“What if I lose it all?”), while Ed offers a perspective shift: fear isn’t bad — if you use it right.

They break down:

The difference between healthy fear and toxic fear

How to use fear as a short-term motivator — not a permanent mindset

Practical ways to “turn it off” when stress becomes exhaustion

Why we make up tragedies that never happen

How to rewire your thinking to replace fear with focus

Mentioned in this episode:

Breaking the Habit of Being Yourself — Dr. Joe Dispenza

Average Sucks — Michael Bernoff

The AI Edge — Jeb Blunt

Takeaway:

If fear sparks action, it’s a tool.
If it keeps you stuck, it’s time to rewire the story.

Upcoming Event:

Ed will be hosting a live event on November 10th (1–3 PM in Malvern, PA) — a real, raw workshop for single agents earning under $120K/year who want to grow without the “guru” fluff.