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Selling the Dream Presents: Ed and Ken's Mini Podcast - World-Class or Losing Clients? Why Loan Officer Service Changes Everything
In this episode of Ed & Ken’s Mini Podcast, Ken Jordan and Ed Fordyce issue a challenge to real estate agents: if your buyer’s loan officer isn’t delivering world-class service, you’re leaving money and referrals on the table.
They cover:
Why the lender experience makes or breaks client loyalty
How to avoid blame when something goes wrong
The myth of “giving your client 3 options”
The difference between earned and entitled referrals
The role of accountability in long-term success
This one’s for agents who want more referrals, stronger partnerships, and clients who rave about the experience—not just the result.
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By Ken Jordan & Joe IredellIn this episode of Ed & Ken’s Mini Podcast, Ken Jordan and Ed Fordyce issue a challenge to real estate agents: if your buyer’s loan officer isn’t delivering world-class service, you’re leaving money and referrals on the table.
They cover:
Why the lender experience makes or breaks client loyalty
How to avoid blame when something goes wrong
The myth of “giving your client 3 options”
The difference between earned and entitled referrals
The role of accountability in long-term success
This one’s for agents who want more referrals, stronger partnerships, and clients who rave about the experience—not just the result.