No matter what you sell, the most important part of your product is intangible. You sell the way your customer or client wants to feel or think about themselves. Yes, even if you're selling to businesses.

In this episode, Erin and Steve share their experience selling millions of dollars worth of products and services as varied as coaching services, ecommerce software, and cutlery.

You will discover:

• How to turn conversations with your customers into sales and marketing gold
• How to activate your most powerful sales channel for selling intangibles—referrals from current customers
• Why the intangibles are the real engine of your business, keeping customers coming back for more

To take your business and life to the next level with Erin and Steve, join them in the Superabound Collective at besuperabound.com/collective