In this episode of The Eight Figure Product Show, Luke Peters sits down with Lance Cottrell, a seasoned entrepreneur and expert in security, privacy, and scaling tech-driven businesses. Together, they dive into the tactics that actually work when building and exiting a successful company—from early product strategy to leadership evolution and preparing for acquisition.

You'll learn:

• The biggest mistakes founders make in early growth

• How to think about product-market fit in technical industries

• Why leadership structure determines scale

• And how Lance built and sold his company while staying true to his mission

If you're leading a fast-growing product business or planning your exit—this conversation will give you clarity and edge.