Episode 2: Balancing Margin and Mission in Healthcare Sales

On this episode host Lisa Miller examines how products and services can enhance patient care while maintaining fiscal responsibility. She provides expert insights on demonstrating the dual impact of solutions on patient outcomes and financial performance, emphasizing the importance of prioritizing patient care in sales approaches.

Lisa discusses strategies for providing value beyond the sale, including understanding community health objectives and avoiding common pitfalls in healthcare sales. She analyzes the complex priorities of C-Suite executives and recommends leveraging resources such as community health plans and investor presentations to align with organizational goals.

This episode offers valuable guidance for healthcare sales professionals navigating the intricate balance of financial and mission-driven objectives in the healthcare sector.

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