Episode 4: Strategies for Selling to Physicians and Clinicians

On this episode host Lisa Miller provides insights on identifying clinical champions through conferences, staff engagement, and on-site observation. She addresses the significance of presenting offerings as innovative solutions to unmet needs, supported by peer-reviewed studies and case studies.

Lisa emphasizes understanding medical professionals’ challenges, leveraging physician relationships to access C-suite decision-makers, and anticipating objections and competitor tactics.

The episode highlights the importance of addressing unmet clinical needs, showcasing innovation, and aligning products with patient-centered solutions to enhance credibility and effectiveness in healthcare sales.