Mastering the Art of Selling Without a Product & Navigating Tech and Market Risks in Startups

Enjoy the episode!

keywords

deep tech, climate tech, startup, selling ideas, market risk, tech risk, customer engagement, validation, entrepreneurship, funding

summary

In this episode of Reactor, Jerome discusses the challenges of selling deep tech and climate tech ideas when there is no product to showcase. He emphasizes the importance of addressing both tech and market risks, leveraging expertise, understanding customer pain points, and maintaining engagement with potential customers. The episode provides actionable insights on how to validate ideas, secure funding, and effectively communicate a vision to investors and customers alike.

takeaways

• Selling without a product requires a strong vision.
• Address tech risk by showcasing expertise and proof of concept.
• Understanding market risk is crucial for startup success.
• Customer pain points must be clearly defined.
• Letters of intent can validate market demand.
• Engaging early adopters is key to product development.
• Public grants can help reduce tech risk.
• Maintaining communication with customers builds trust.
• Focus on storytelling to convey your vision.
• Validation checkpoints are essential for progress.

Sound Bites

• "How do you sell when you have no product?"
• "Know your customer pain point."
• "Letters of intent are gold."

Chapters

00:00
Introduction to Selling Without a Product

02:15
Understanding Tech and Market Risks

05:06
Strategies to Mitigate Tech Risk

09:28
Building Relationships with Customers

11:23
Selling the Vision

13:23
Conclusion and Key Takeaways

What are your experiences working with corporates as startup? Tell us in the comments!

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Take care and go make some good sales out there!

Cheers

Jerome