In this episode of the Atomic Impact Podcast, host Jason Osborn interviews Julian Reading, owner of Sales Journey UK, about why founders must become the best salesperson in their business and how buying decisions are driven more by emotion than product features. Julian breaks down how psychology, language, and confidence build trust, sharing real-world lessons from winning major deals and pushing through rejection while building traction. He also highlights his mission to make sales a respected craft and shares how his book Selling with Psychology supports a children’s hospice.

To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/