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Selling With Soul Through Consistent Speaking and Authentic Marketing
In this episode of the One Small Change Podcast, host Yvonne McCoy sits down with event strategist and speaking coach Cari Brunton, who shares her inspiring story of transforming her business during the pandemic. Cari opens up about the rocky transition from live events to virtual webinars, the valuable lessons learned from initial failures, and how embracing authenticity became the cornerstone of her success. Listeners will get actionable insights on connecting with the right audience, leveraging their unique energy, and why focusing on speaking as a marketing strategy can accelerate business growth. This episode is packed with tips on showing up consistently, finding the right communities, and crafting workshops that sell—not just entertain.
Guest Bio
Cari Brunton is an event strategist and speaking coach with a deep background in nonprofit fundraising, public speaking, and marketing. After shifting her business from live event planning to virtual webinars during the pandemic, Cari’s passion is helping entrepreneurs find their voice, embrace their authentic selves, and turn speaking opportunities into clients. Her approach blends practical sales psychology with real-world experience, guiding clients to connect, engage, and thrive in today’s dynamic business landscape.
Chapters:
00:00 "Exploring Transformation with Yvonne McCoy"
03:23 Early Public Speaking Journey
09:46 Mastering Persuasive Sales Speaking
11:11 Discovering Unique Coaching Strengths
14:24 "90s Gaming Nostalgia: Cruisin' USA"
17:31 "Effective Office Hours Strategy"
21:46 Entrepreneurship: Value of Community
23:27 Prioritize Tasks by Energy Levels
29:07 "Podcast Growth and Impact Journey"
30:28 Embrace Change, Embrace Uncertainty
Quote from the Guest:
“If you don’t like your marketing, stop doing it. Find something you do like. There’s so many tactics out there, guys. Find the ones you like. Stick with them. Your business will go further.”
Links:
7 Questions to Ask Before Accepting a Speaking Gig
https://redbucketevents.com/yvonne/
View all episodes
By Yvonne McCoyIn this episode of the One Small Change Podcast, host Yvonne McCoy sits down with event strategist and speaking coach Cari Brunton, who shares her inspiring story of transforming her business during the pandemic. Cari opens up about the rocky transition from live events to virtual webinars, the valuable lessons learned from initial failures, and how embracing authenticity became the cornerstone of her success. Listeners will get actionable insights on connecting with the right audience, leveraging their unique energy, and why focusing on speaking as a marketing strategy can accelerate business growth. This episode is packed with tips on showing up consistently, finding the right communities, and crafting workshops that sell—not just entertain.
Guest Bio
Cari Brunton is an event strategist and speaking coach with a deep background in nonprofit fundraising, public speaking, and marketing. After shifting her business from live event planning to virtual webinars during the pandemic, Cari’s passion is helping entrepreneurs find their voice, embrace their authentic selves, and turn speaking opportunities into clients. Her approach blends practical sales psychology with real-world experience, guiding clients to connect, engage, and thrive in today’s dynamic business landscape.
Chapters:
00:00 "Exploring Transformation with Yvonne McCoy"
03:23 Early Public Speaking Journey
09:46 Mastering Persuasive Sales Speaking
11:11 Discovering Unique Coaching Strengths
14:24 "90s Gaming Nostalgia: Cruisin' USA"
17:31 "Effective Office Hours Strategy"
21:46 Entrepreneurship: Value of Community
23:27 Prioritize Tasks by Energy Levels
29:07 "Podcast Growth and Impact Journey"
30:28 Embrace Change, Embrace Uncertainty
Quote from the Guest:
“If you don’t like your marketing, stop doing it. Find something you do like. There’s so many tactics out there, guys. Find the ones you like. Stick with them. Your business will go further.”
Links:
7 Questions to Ask Before Accepting a Speaking Gig
https://redbucketevents.com/yvonne/