A mood board can be a challenging thing for a client to understand… especially when your face is splashed all over it.

For a creative designer, it’s important to get outside of your head and remember to walk your client through what could very well be a traumatic experience (if their face looks like Patrick’s, anyway).

(Just kidding, but you should see him in that hat.)

Today, Travis and Patrick talk with Cat Lim, Creative Director at Pyper, Inc., about sales strategies for creative agencies.

Specifically, we discuss:

Subscribe to The Customer Engagement Lab and never wake up in a cold sweat worrying you missed an episode ever again.