The Bruce Clay team unveils their plans for SMX Advanced 2010 in Seattle, plus they discuss clientele management and customer service, and finally they discuss the potential impact of conversion rate optimzation and how it can affect your SEO rankings.

Concerns among the Webmaster World forums about what is being codenamed as the MayDay update. Webmasters from very clean, very large websites have reported dramatic drops in long tail search traffic.

Virginia also speaks with MySpace Senior Online Marketing Manager Tony Adam about his presentation at Search and Social Summit about In-House SEO Strategy.

Bruce, Susan and Virginia have a bone to pick with Facebook, concerned about the diminishing promise of privacy and users ability to control personal data on the service.

David Turner, technical lead of Facebook marketing firm Brand Glue, talks to Virginia about Facebook news feed optimization and ways to engage users to become fans on the social network.

Then Aaron, Susan and Virginia consider the effect of W3C validation on search engine optimization.

Facebook has also been pushing the boundaries of new and interesting, as last week the network introduced a number of social plugins for developers. Marty Weintraub, president of aimClear Search Marketing, gives listeners a guided tour of the eight new plugins that have the potential to drive engagement and social interaction on a site.

Twitter is becoming further integrated into search results, and Bruce, Susan and Virginia start the show by discussing newly released Twitter-based search features.

Alan Bleiweiss, an SEO consultant at HeyDudeWheresMySite.com, then talks to Virginia about the challenge of setting client expectations up front and how an SEO site audit establishes a foundation of understanding and communication so important for any project.

The Bruce Clay team take a high-level view of the marketing big picture and discuss the recent launch of the Apple iPad and how it might be worth an SEOs time to consider optimizing their content for the device.

Bruce, Susan and Virginia take a look at the new search user interface Google is rolling out.

Tracy Falke, who runs Content, SEO, SEM, and Social for Freestyle Interactive, a UK-based communications agency, then talks to Virginia about how to automate Twitter while maintaining a human touch.

Then Virginia, Susan and Daerick Gross explore some of the recent headlines in search and social, including the YouTube Redesign with the inclusion of Community Pages.

Virginia is joined by Allen Landerkin and Paula Allen to recap SES New York 2010, and she discusses issues raised in sessions like social automation and conversion optimization, including over a presentation from Bryan Eisenberg on where he shares 21 secrets of top converting websites.

Virginia, Allen and Paula also look back on the Eric Enge interview with Google Senior Engineer Matt Cutts.

Bruce, Virginia and Christopher host the show on location from SES New York 2010. Bruce previews his upcoming webcast with Dr.Ralph Wilson on 10 Most Important Things to Know About SEO in 2010 such as the processing of links and the rise of performance and conversion management.

Also, Virginia speaks to Rhea Drysdale of Outspoken Media on her efforts that led to the legal defeat of the SEO trademark.

Celebrating the 100th episode of SEM Synergy, Bruce, Susan and Virginia discuss topics and interact with listeners on SEMPO and their stance on the SEO Trademark issue, video optimization and a preview of SES New York 2010.

Virginia, Susan and East Coast Operations Director Christopher Hart Recap SMX West 2010 plus catch up an update on SEOToolSet Training, plus they look at the Google SEO report card.