Discussing Improving Online Business Conversions, plus steps into improving conversions such as optimizing landing pages, and guest Lauren Vacarello discusses how you can turn traffic into conversions.

Susan, Michael and Virginia talk about the European market. Virginia then talks with Motoko Hunt, founder and Japanese search marketing strategist of AJPR. Motoko talks about search engines in Japan as well as trends and things that beginners tend to do when entering into the Japanese marketplace. The trio then return to discuss language issues when marketing in another country.

A discussion of business strategy and search marketing with Susan, Michael and Virginia , plus Mike Moran, co-author of Search Engine Marketing Inc talks to Virginia about the new edition of the book and the changing online marketing space.

Learn how widgets can help your business, plus Patrick Sexton of We Build Pages talks about creating a cross platform widget strategy and the best ways to go about branding widgets, and finally a discussion on the downside of widgets.

Scott Polk and Virginia Nussey sit down to talk about what they learned from the conference including the Google Monopoly and personalized search.

Brent D. Payne, SEO specialist and manager for Tribune Interactive, talks about the Big Watah grassroots campaign and some of the lessons he took away from SMX East.

SMX East 2008 Highlights including interviews with Cindy Krum, of Blue Moon Works on how to optimize for mobile search, Eric Lander of Search Engine Journal and ADP/BZ Results who looks at enhanced listings and Kate Morris of RateGenius.com discusses white hat secrets and contractual issues in SEM campaigns.

Giving Social Media Dos and Donts as organic SEO and social media specialist Martin Bowling gives his suggestions on social media, then Susan, Michael and Virginia talk about some of the social media donts.

Martin explains his findings on Google Suggest and how the feature can harm online reputations by bringing up negative query suggestions.

Some of the donts include Don’t ignore or avoid social media. Don’t fake it or leave your profile bare. Don’t try to control the conversation. Finally, Don’t be obvious in your self promotion.

Behavioral targeting and how the technology is changing the search industry as we know it, plus how behavioral search may decrease the importance of rankings as the prime metric of successful SEO campaigns, plus Virginia interviews Debby Richman, senior vice president at Collarity.

SES VP and Global Content Director Kevin Ryan tells us about creating the Orion Panels for SES and how the Orion panels cover high level strategies, plus a discussion on the difference between strategy and tactics and finally a discussion on net neutrality.

Google Chrome raises concerns over Privacy Search Engine Bias, and Bruce and Susan take a look at how browsers default settings and history storing can impact searcher behavior and affect marketers SEO efforts.

Virginia talks to Vanessa Fox, best known for her role in developing Google Webmaster Central and expanding the Google Webmaster Guidelines, about what developers need to remember about Google’s new Flash crawling ability, as well as her thoughts about redirecting the black hat/white hat debate. She also explains what she’s doing to help coordinate developer sessions at SMX East.