In this episode, search professionals Olaf Kopp and Marie Haynes discuss the concept of Expertise, Authoritativeness, and Trustworthiness in Google’s algorithms in great detail. You’ll learn what E-A-T is and how Google likely uses E-A-T in their algorithms including information on entities, the knowledge graph, the knowledge vault, and more.

At the end of the episode, Olaf gives very specific tips on how to improve E-A-T in ways that Google’s algorithms should reward.

Newsletter episode 234

https://www.mariehaynes.com/newsletter/episode-234-light-version/

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Links mentioned in this talk:

Search quality rater guidelines:

https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

Glenn Gabe on Phantom updates:

https://www.gsqi.com/marketing-blog/penguin-2-google-phantom-update-may-2013/

Google’s NLP tool

https://cloud.google.com/natural-language

Knowledge graph API

https://carlhendy.com/knowledge-graph-search/

Jason Barnard on entity hubs for authors

https://kalicube.com/learning-spaces/faq/knowledge-panels/the-3-step-process-to-getting-a-knowledge-panel-for-an-author/

Koray Gübür on creating topical authority

https://www.oncrawl.com/technical-seo/importance-topical-authority-semantic-seo/

Diffbot NL tool to visualize entities as a graph

https://demo.nl.diffbot.com/

Tf-Idf

https://en.wikipedia.org/wiki/Tf%E2%80%93idf

A few of Olaf’s articles:

https://searchengineland.com/google-mum-update-seo-future-383551

https://searchengineland.com/google-eat-possible-evaluation-signals-382799

https://blog.searchmetrics.com/us/unwrapping-secrets-seo-semantic-google-search/

https://www.kopp-online-marketing.com/entities-from-unstructured-content

https://www.kopp-online-marketing.com/googles-semantic-search-engine

Contact Olaf:

https://www.linkedin.com/in/olafkopp/

https://twitter.com/Olaf_Kopp

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