Senator, We Run Ads

Have you made the Instagram & Facebook page connection? These social channels were just made for each other. They are like Jim and Pam of the Office or Rachel or Ross from Friends. In this episode, I walk you through 2 ways to connect your Instagram account and Facebook page. I share why this is a fantastic opportunity and how it can all be done without a Business account on Instagram. Later on in the episode, I also share the value of making the switch between a personal Instagram account to a professional one and how this not only acts as another way to connect Instagram with Facebook but comes with a heap of benefits that far out way any skepticism. 

Are you more of a fan of Organic or Paid reach? A lot of people, especially on Instagram, enjoy sharing their advice on how to leverage Instagram by using all sorts of fantastic organic strategies. Although there are numerous organic (FREE) strategies available to us, which people love to sell to us in the form of a webinar or course, and they will likely help our brand gain traction, we shouldn't turn our backs to Paid Social (paid reach). Creating ads is an extremely effective way to expedite the process of generating leads, growing a loyal following, and driving more traffic and sales. In this episode, I share the value of Organic and Paid reach and how we should use both to have a higher Customer Lifetime Value. 

What influencers should we pick to promote a product or service, how can we tell that they’re the right fit, and how should they market our product or service? Also, another real question that should be asked is; is their audience the right fit because it is not the influencer that will be buying the product or service but those who follow and engage with the influencer. In this episode, these questions and more will be answered 

https://www.businessinsider.com/instagrammer-arii-2-million-followers-cannot-sell-36-t-shirts-2019-5

Do you set aside a day of the week to prep and create a weeks or months’ worth of content for Instagram? How long does it take you to finish? In this episode, I talk about the benefits of repurposing 1 long form piece of content for Instagram, share a few ideas for how to generate that long form content, and I share a free tool that I use to create stunning graphics with ease. Creating loads of content for Instagram takes a ton of time and creative energy, and my goal with this episode is to help social media marketers reduce the amount of time spent thinking about what to post and instead spending their time actually creating content. 

In this episode, I share how to get content featured on the explore page and the top section of hashtags. I walk through the importance of the 1st hour of engagement after posting, how hashtags are the key whether or not we have a ton of followers, and the value of long tail hashtags which are specific to our niche. Don't hesitate to reach out and ask me any questions you might have on my podcast's instagram @instaunveiled or shoot me an email: [email protected] Thanks for listening.

Ever wanted to know what your Instagram engagement rate is? Are you looking to reach out and impress a brand with the hopes of being an influencer for a product or service? If you answered yes to any of these questions, then this episode is for you. I share in this episode two types of engagement rate calculations that will show how well your content is performing over time.  1. Follower Count based Engagement Rate: ((Likes + Comments) / Follower Count) * 100 = Engagement Rate % of 1 post.  2. Impression Count based Engagement Rate: ((Likes + Comments) / Impressions) * 100 = Engagement Rate % of 1 post. I walk you through how to calculate the engagement rates of more than one post in this episode by taking the average of however many posts you want to use in the calculation. Don't hesitate to reach out to me on Instagram @instaunveiled or shoot me an email: [email protected] if you have any questions or feedback. 

In this episode, I unveil how to stop seeing someones posts and stories all the while maintaining a following status. Instagram allows its users to mute an accounts content and I walk you through how to do just that. If we are tired of seeing annoying, toxic, or uninteresting content and don't want to burn any bridges, then this tutorial Wednesday episode is for you. Don't hesitate to reach out on Instagram @instaunveiled or shoot me an email: [email protected] if you have any questions or feedback. 

Are we posting one too many photos, stories, or IGTV episodes? Do our followers value our content or feel inspired to take action? These questions and more are answered in this episode. I share the value of tracking various metrics to get a better understanding for why our engagement is either dropping or rising, and how leveraging these free data points will drive more traffic to our websites and grow our brands awareness on Instagram.. Don't hesitate to reach out and connect with me on Instagram @instaunveiled or shoot me an email with any questions you might have" [email protected] 

Instagram Stories are more popular than ever but attention spans keep diminishing. Our followers and viewers are not sticking around for the full 15 second length of our story or stories in a sea of endless story content. In this episode, I unveil how to get our followers to stick around longer, engage more with our stories, what not to do, and what to track in order to understand what our audience values. At the end of the podcast, I share some tips on how to find the story length sweet spot. If you would like to connect and reach out, feel free to message me on Instagram @instaunveiled or shoot me an email: [email protected]   

I'm sure you have come across an Instagram story or YouTube video where a content creator has a smartphone or laptop mockup displayed on their video and it looks as if a live recording is being played but no one is controlling the device. This is popular within tutorial videos. To me, this was magic and honestly still is. I've been determined to find a free and fantastic mockup tool to help myself and others create some bad A content that can be used for Instagram stories, IGTV, a website, YouTube video, you name it, and I've discovered just that. You can download the free mockup tool from Mokup Frames. There website is  https://www.mokupframes.com/ Think about displaying a tutorial on a laptop, android, website view, iPhone, or Mac computer mockup. It's nuts what this tool can do. I'm not sponsored but a huuugggge fan. In this episode, I unveil Mokup Frames powerful free mockup tool that will take your content 10X. Trust me. This is one tool you want to be using today.