Send Better Emails

In this episode of Send Better Emails, Jamie and James discuss the importance of targeted email segmentation, emphasising that even small segments can yield high value. 

This episode highlights the significance of understanding audience behaviour and crafting personalised messages to enhance engagement and retention.

Sounds fun, right?

Takeaways

• Targeted emails can significantly impact engagement and retention.
• Small segments can yield high value in email marketing.
• Personalised content fosters a sense of belonging among subscribers.
• Understanding customer behaviour is key to effective segmentation.
• B2B examples show the power of tailored newsletters.
• E-commerce brands should focus on high-intent browsers.
• Segmentation is viable even for small email lists.
• Building relationships through email enhances customer loyalty.
• Effective email marketing is about understanding and engaging your audience.

#newsletters #crm #emailmarketing

Send Better Emails

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SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj

VISIT OUR WEBSITE: www.theinbox.club

LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

James is officially engaged — and yes, the email marketing puns are already flying. In this episode of Send Better Emails, Jamie and James talk weddings, stag dos, and how being “engaged” takes on a whole new meaning when you’re an email marketer.

They also share a big update on Secret Norwich, their experimental local newsletter: how it grew past 9,000 subscribers in just six months, why paid ads didn’t kill engagement, and how they’re about to launch a premium tier with extra history, community perks, and real revenue potential.

👉 Hit follow so you don’t miss the next update.

#newsletters #crm #emailmarketing

Send Better Emails

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SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj

VISIT OUR WEBSITE: www.theinbox.club

LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

A quick mini episode for you: the hidden benefit of writing newsletters.

We can quickly become obsessed with open rates, click rates and leads (for good reason), but there are other benefits to writing and sending a newsletter that deserve to be spoken about.

Jamie and James dive into one here - give it a listen.

#newsletters #crm #emailmarketing

Send Better Emails

---

SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj

VISIT OUR WEBSITE: www.theinbox.club

LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

If you've got an old email list that has been sitting dormant, you can't just go wild and start sending emails to it again.

There are a few steps you need to follow.

Luckily, James and Jamie cover everything you need to know in this episode.

#newsletters #crm #emailmarketing

Send Better Emails

---

SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj

VISIT OUR WEBSITE: www.theinbox.club

LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

This is the most underrated list growth tactic. We're not going to tell you here in this description... what would be the point in that? You wouldn't listen to the episode then...

Anyway, give this a listen and find out what we think is the most underrated email list growth tactic out there.

And don't keep it a secret. The more people who know about it, the better it works. Ooooo mysterious.

#newsletters #crm #emailmarketing

Send Better Emails

---

SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj

VISIT OUR WEBSITE: www.theinbox.club

LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

The upcoming release of WhatsApp messages through your Klaviyo account has some people excited. 

In the right hands, it could be a powerful tool.

James and Jamie break down some of the features and give you their thoughts on the effectiveness of WhatsApp in your CRM mix.

#newsletters #crm #emailmarketing

Send Better Emails

---

SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj

VISIT OUR WEBSITE: www.theinbox.club

LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

Welcome automations are important. Maybe THE most important thing in email marketing. Maybe.

In this episode, James and Jamie break down their thoughts on what a good e-commerce welcome flow looks like.

Whether you're unsure about your discount strategy or how long you should make your welcome flow, grab some ideas here.

#newsletters #crm #emailmarketing

Send Better Emails

---

SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj

VISIT OUR WEBSITE: www.theinbox.club

LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

ROLLING OUT NOW - Gmail's new unsubscribe feature is set to change how people manage their email subscriptions.

But what does this mean for email marketers?

Should we be happy? Or scared out of our minds?

Listen in as Jamie and James break down the new feature and what it means for email marketing.

#newsletters #crm #emailmarketing

Send Better Emails

---

SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj

VISIT OUR WEBSITE: www.theinbox.club

LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

Alright, well, we had to do this at some point. It's important though and we've made it interesting.

Listen in as James gives Jamie some AI predictions for the future of email marketing. Jamie gives his take and rates the predictions out of 10.

AI isn't coming. It's here.

#newsletters #crm #emailmarketing

Send Better Emails

---

SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj

VISIT OUR WEBSITE: www.theinbox.club

LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

SECRET NORWICH UPDATE

Remember that newsletter we started a while back? Nah, probably not.

But it did happen. And we're building it in public so that we can all learn something along the way.

Find out how we've grown to 5000 subscribers, where we messed up, what works and what doesn't and the plans for the future.

It's not often you get this kind of insight.

#newsletters #crm #emailmarketing

Send Better Emails

---

SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj

VISIT OUR WEBSITE: www.theinbox.club

LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

SECRET NORWICH: https://www.secretnorwich.com/