Buyers frequently ask for decks, case studies, or follow-up materials... but those requests don’t always mean progress. 

In this episode, Brandon breaks down why “send me something” is often a polite exit, how sending collateral too early kills momentum, and what confident sellers do instead.

You’ll learn how to diagnose the real reason behind the request, the exact questions that reopen a decision, and simple frameworks to trade content for commitment. 

If your deals keep stalling after you “send something,” this episode shows you how to fix it.