A topic I get asked a lot about is the legality of sending emails and SMS. Receiving unsolicited emails and text messages can be really annoying so I’m talking today about the Spam Act which outlines the rules, regulations and best practices around when you can and can’t contact people with marketing and business information. 

In this episode, I explain what the law says about when you can add someone to your email list, the consent you need, and how best to obtain that consent. 

It’s becoming more common now for businesses to send communication via SMS, but just because a business does this, doesn’t mean they’re doing it legally. It’s important to understand what the law says about obtaining express consent to contact people via SMS.

I outline the difference between express consent and inferred consent and the 3 things you legally need to have in your communication in both email and SMS.

This episode will be relevant, helpful and important for e-commerce businesses and services providers alike.


LINKS:

Check out my course Getting Paid Made Easy here

Get your copy of my Annual Legal Checklist here

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