We sit down with Brittany Gibson, Executive Director of the Seneca Lake Wine Trail, to explore what makes this Finger Lakes destination so special. From the trail’s history and its 27 member wineries to the evolving business of winemaking—including unique models like alternating proprietorships—we dive into the industry side that most visitors never see.

We also break down the wine trail’s most popular events like Deck the Halls, Chocolate & Wine, and Spring Wine & Cheese, and how they turn a simple tasting trip into a full weekend experience. Brittany shares insight into the marketing behind these events, how they drive tourism, and why collaboration between wineries is key to the region’s success.

Plus, we talk about seasonal tasting passes, behind-the-scenes vineyard experiences, the impact of climate on grape growing, and why the Finger Lakes continues to rank among the top wine destinations in the country.

If you love wine, travel, or discovering local gems, this episode is your guide to planning the perfect Seneca Lake getaway.

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