As a leader in self-regulation, the ANA, through the Center for Ethical Marketing, helps businesses build brand and consumer trust through best practices, guidelines, guidance, compliance services, and committees. The Center seeks to educate, elevate, and advance accountability for the industry and mediate consumer complaints. 

Senny Boone, Senior Vice President of the Center for Ethical Marketing, has three decades of communications law experience spanning marketing, fundraising, and privacy issues, including innovative technology and consumer protection. She has said repeatedly that “Marketing suffers from a lack of trust in the marketplace, leading to heavy regulation and less growth for brands.”   

We discuss these issues and answer what marketers can do when brands face ethical dilemmas.