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2:00 what is a backlink?

2:03 What is a link?

2:25 What is a backlink?

2:38 What is an internal link?

3:00 Why are backlinks important?

3:16 Authority comes from backlinks

3:30 Why do you need authority?

3:46 What are the 4 things you need to rank?

4:15 Episode on penalties:

5:26 How does authority work?

5:58 How is authority shared?

7:03 How do you get authority?

7:30 How authority makes you rank

7:52 Amount of backlinks vs quality

8:52 Two take aways from this episode

• You need backlinks to get authority and you need authority to rank
• There is a difference between good and bad backlinks

9:07 Two episodes that explain good backlinks and bad backlinks:

9:37 How to get backlinks

9:30 Getting good backlinks is the hardest part of SEO

9:57 The 4 ways to get backlinks

11:19 Episode about why most publicly available link services will not help you

12:26 Three episodes about how to build your own links

13:23 Review:

• what are backlinks
• why you need them
• good backlinks and bad backlinks
• how you get them

Referenced episodes:

Episode on penalties:

https://www.youtube.com/watch?v=ElGAxpB8q1A

Two episodes that explain good backlinks and bad backlinks:

Part 1 https://www.youtube.com/watch?v=HFHg6XwPha4&t=1s

Part 2 https://www.youtube.com/watch?v=1dZSbWKJlJ0

Episode about why most publicly available link services will not help you:

https://www.youtube.com/watch?v=G1BNS-OQMNw&pp=0gcJCTwKAYcqIYzv

Three episodes about how to build your own links:

Part 1 https://www.youtube.com/watch?v=ez24lr3G_Mc&t=3s

Part 2 https://www.youtube.com/watch?v=stMe4nMrem4

Part 3 https://www.youtube.com/watch?v=AguAeXhEBwI