So, is it a good idea to carry out radical changes to your SEO, for maximum impact? Or is it better to make minor, consistent changes?

When it comes to the SEO approach you use within your organisation, you could either evolve it or revolutionise it. On this episode, I talk about each approach for you to determine the best one to use.

SEO - Evolve, or Revolutionise. Which is Better? episode transcript.