Last week I talked about the importance of having your own website. Today I talk to Digital Strategist, Larissa Uredi with No-where Consultants. She explains the steps you need to take to make sure you are showing up in searches and driving traffic to your website through Search Engine Optimization (SEO). She gives details on how to do that and explains how to use and find keywords that will help in boosting your chances of being found. She also briefly discusses the value in using Google Analytics.