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2:32 What is SEO?

2:41 What are keywords?

3:17 Why do SEO?

4:00 What is the goal of SEO?

6:50 PPC (pay per click) is different than SEO

7:20 How ads (pay per click) work

9:08 The 4 variables you must manipulate to rank high in SEO

9:40 The difference between local SEO and normal SEO

Local SEO vs normal SEO: https://www.youtube.com/watch?v=x_aTU1a62wo

11:02 SEO penalties: https://www.youtube.com/watch?v=ElGAxpB8q1A

Content is not a ranking factor: https://www.youtube.com/watch?v=r9EzrCZ94NE

20:05 episodes that explain the 4 ways to get backlinks:

First version: https://www.youtube.com/watch?v=sYPARAuCXao

Next version: https://www.youtube.com/watch?v=U-r_Bi3FBt8

21:03 Review (defining SEO, why you do it, the 4 variables to manipulate, backlinks, anchortext, pay per click).

22:10 Things that do not change your position

Dwell time does not affect SEO: https://www.youtube.com/watch?v=r9EzrCZ94NE

27:51 How do you check your progress?

30:12 Interview on the Content Manager Podcast:

https://open.spotify.com/episode/3K0VlSzXlT9whNp34hdD09?si=AUzRHygYTKmqfaLWY94ZRQ&nd=1&dlsi=6ae73236ce544860