Should developers care about search engine optimization (SEO)? Chris Love says yes! Carl and Richard talk with Chris about how SEO impacts consumer-facing websites and what developers can do to include SEO in their development process. The good news is, many of the things we do routinely in web development help with SEO, including mobile-first development, using HTTPS and focusing on performance. But there's more to be done, and Chris digs into important bits - check out the tools in the show notes for more ideas on how to make your website more SEO friendly!