SEO for Established Entrepreneurs: The Basic B

By Brittany Herzberg | SEO Coach & Lead Gen StrategistBusiness Entrepreneurship Education How To Marketing

SEO for Established Entrepreneurs: The Basic B episodes

July 24 Update: My 2026 SEO Glow Up to Get Found on Google
I talk about SEO all day long for my clients. But my own? It was on the back burner. And the burner wasn't even on.
In this episode, I’m sharing an update! What I’ve been doing to improve my SEO in 2026, what's working, what’s not, & what's up next!
A BIG theme throughout is just how impactful those ‘tiny’ steps are.
Let this be a reminder that it is NEVER too late to get started with SEO. Lessgo!
→ Join the Summer SEO-ification Challenge 🏖️ ($33 // starts 7/28/26):
https://copybyb.mvsite.app/products/courses/view/1196724/
→ Get the full show notes here!
https://brittanyherzberg.com/blog/update-my-2026-seo-approach-to-get-found-on-google-and-ai
——
📲 Text me! (Add your email or IG handle in the message if you want a response 😉)
———
DM Brittany → Instagram, Threads
Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓
SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)
(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)
This podcast is brought to you in partnership w/ Leah Bryant Co.
———
17 min
July 17 How to Pick Keywords That Match Your Vision—Not Your Competition
Copying your competitors' keywords may seem like a smart shortcut, but… it's not.
This comes up a lot in my DMs & on discovery calls. And every time, it leads to the same problem: keywords that don't actually reflect YOUR vision, YOUR offers, or YOUR clients.
In this episode, I'm breaking down why competitor-based keyword research keeps you stuck & what to do instead so you can build a better bat signal and finally get found online by aligned clients!
→ Get the full show notes here:
https://brittanyherzberg.com/blog/how-to-do-keyword-research-to-match-your-vision-not-your-competitors
——
📲 Text me! (Add your email or IG handle in the message if you want a response 😉)
———
DM Brittany → Instagram, Threads
Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓
SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)
(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)
This podcast is brought to you in partnership w/ Leah Bryant Co.
———
12 min
July 10 What's the Best Way to Improve SEO for a Website?
One of my monthly SEO support clients shared something that I have got to share with you! Especially if you are convinced that SEO gets more difficult over time…
Because SEO does not in fact get more difficult. It gets easier.
But you need to move through things thoughtfully, strategically, and they simply work out better if you go in a specific order. So that's what I'm going to be sharing with you today.
Thing 1: is what my SEO client realized. Thing 2: the fastest way to improve SEO for your website.
→ SEO Sprint (Aug): https://brittanyherzberg.com/seo-sprint
→ SEO Sprint (async): https://copybyb.mvsite.app/products/courses/view/1196357
→ Get the full show notes here!
https://brittanyherzberg.com/blog/the-best-way-to-improve-seo-for-a-website
——
📲 Text me! (Add your email or IG handle in the message if you want a response 😉)
———
DM Brittany → Instagram, Threads
Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓
SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)
(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)
This podcast is brought to you in partnership w/ Leah Bryant Co.
———
14 min
July 03 SEO vs. Instagram Marketing: You Don't Have to Choose
You don't have to quit Instagram. You just have to stop needing it to be your ENTIRE marketing strategy.
That's exactly where so many of my clients are when they find me.
→ Either Instagram isn't working at all, or it's working just fine & they're just SO over it. They’re looking for a marketing strategy that will bring clients TO them!
In this episode, I'm sharing what happened when I took an 18-month break from posting on the ‘gram, how SEO supported me, & what it looked like for my client Elli, too! (Spoiler: her website & blogs are now doing the heavy lifting while she builds out a van with her hubby.)
→ Get the full show notes here:
https://brittanyherzberg.com/blog/seo-vs-instagram-marketing-you-do-not-have-to-choose
——
📲 Text me! (Add your email or IG handle in the message if you want a response 😉)
———
DM Brittany → Instagram, Threads
Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓
SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)
(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)
This podcast is brought to you in partnership w/ Leah Bryant Co.
———
8 min
June 26 How to Optimize Blogs for SEO & Still Sound Like You
"SEO sucks the soul out of blog posts." I keep seeing this on Threads & I’ve decided we need to talk about it!
In this episode, I'm pushing back on that take AND giving you a doable workflow you can use to optimize your blog posts for SEO without sounding robotic or dry.
Whether you've got existing posts to refresh or you're starting fresh, this one's packed with practical steps & a few hot takes.
→ Get the full show notes here:
https://brittanyherzberg.com/blog/how-to-optimize-blog-posts-for-seo-and-still-sound-like-you
———
📲 Text me! (Add your email or IG handle in the message if you want a response 😉)
———
DM Brittany → Instagram, Threads
Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓
SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)
(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)
This podcast is brought to you in partnership w/ Leah Bryant Co.
———
14 min
June 19 Results You Can Expect With Good SEO (and How Fast)
"SEO takes 6 months." You've heard it. I've said it. You’ve gotten discouraged by it. But that’s not my answer anymore—because it's not what I've seen happen with my clients.
In this episode, I'm breaking down what SEO results actually look like, why the "6 months" rule doesn't apply when you start from the right place, & I’m sharing 2 client stories that'll have you rethinking everything you thought you knew about an SEO timeline.
Spoiler: one of them even went from "I'm not a blogger" to making digital product sales from her blog. 👀
→ Join the next SEO Sprint (starts June 22): https://brittanyherzberg.com/seo-sprint
→ Get the full show notes here!
——
📲 Text me! (Add your email or IG handle in the message if you want a response 😉)
———
DM Brittany → Instagram, Threads
Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓
SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)
(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)
This podcast is brought to you in partnership w/ Leah Bryant Co.
———
7 min
June 12 How to Get Started With SEO (The Right Way)
Everyone wants to jump straight to keywords. I get it—it feels productive! But skipping the prep work first is one of the biggest SEO mistakes I see.
In this episode, I'm breaking down exactly how to get started with SEO the right way—including the 3 questions you have to answer before you touch a single keyword. This is literally the order of operations I walk people through in the SEO Sprint!
Whether you're brand new to SEO or you've tried it before and it didn't stick, this one's for you.
→ Join the next SEO Sprint (starts June 22): https://brittanyherzberg.com/5-day-seo-sprint-intensive
→ Keysearch (*affiliate link): https://keysearch.co/?via=copybyb
→ Get the full show notes here: https://brittanyherzberg.com/blog/how-to-get-started-with-seo-the-right-way
——
📲 Text me! (Add your email or IG handle in the message if you want a response 😉)
———
DM Brittany → Instagram, Threads
Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓
SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)
(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)
This podcast is brought to you in partnership w/ Leah Bryant Co.
———
11 min
June 05 2026 SEO Offer Suite Walkthrough w/ Brittany Herzberg
My brain has been in overdrive lately—website copy is shifting, my positioning is getting sharper, & my offer suite just got a full revamp. So it felt like the right time to walk you through every single way you can work with me to improve your SEO in 2026!
Whether you're a DIY-er, you want someone in the trenches with you, or you're ready to hand it off entirely—there's something here for you. And it all leads back to my SEO & Grow Method.
→ Explore all SEO offers: https://brittanyherzberg.com/services
→ Get the full show notes here!
——
📲 Text me! (Add your email or IG handle in the message if you want a response 😉)
———
DM Brittany → Instagram, Threads
Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓
SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)
(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)
This podcast is brought to you in partnership w/ Leah Bryant Co.
———
14 min
May 29 From Page 3 to Page 1: An SEO Case Study w/ Heidi Thompson
“You always stood out to me because you explain SEO in a very down-to-earth way. You make it so practical & doable.”
I’m BACK with another former SEO & Grow grad & another epic case study episode—and this one has me doing a happy dance!
Heidi Thompson, wedding industry marketing expert and SEO program grad, is here sharing exactly what's changed in her business since getting her SEO strategy locked in.
Spoiler: her average Google position went from 30 to 8. That's page 3 to page 1—across ALL her keywords. 👀
In this episode with Heidi, you get a behind-the-scenes look of what it's like to do SEO when you help a LOT of different types of clients, how SEO fits perfectly into her "life first" business style, & why her next project has her even more excited about SEO!
→ Get the full show notes here!
——
📲 Text me! (Add your email or IG handle in the message if you want a response 😉)
———
DM Brittany → Instagram, Threads
Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓
SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)
(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)
This podcast is brought to you in partnership w/ Leah Bryant Co.
———
39 min
May 22 SEO Is NOT That Techy—Here's What It Really Takes
"I'm not a techy person, Brittany." I heard this SO many times recently—on coaching calls, in DMs, everywhere! And every single time, I want to shake them (lovingly 😂) and say: “NEITHER AM I!” That's a huge part of why I went into SEO in the first place.
But I also hear what's underneath that statement. You don't want to mess it up. You don't want to break your website. You don't want to do something you can't undo. I see you, I hear you, & I've got you.
In this episode, I'm breaking down what SEO actually requires (hint: it's not a bunch of dashboards or coding skills) so you can stop letting the tech fear keep you stuck.
→ Get the full show notes here!
——
📲 Text me! (Add your email or IG handle in the message if you want a response 😉)
———
DM Brittany → Instagram, Threads
Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓
SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)
(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)
This podcast is brought to you in partnership w/ Leah Bryant Co.
———
12 min

About SEO for Established Entrepreneurs: The Basic B

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