SEO for Photographers by Fuel Your Photos

In this episode we break down Kadence WP, or current favorite lineup of WordPress theme (free), blocks (free+premium), and pro plugins. We talk about why we like it, what problems it solved, what can be improved, and the possible future path we see for it. We also link to a sizeable selection of example Kadence sites from our SEO course group members and talk about new templates available from professional designers.

First off, what is blogging? How is content marketing different? We chat about these fun topics, what is working for photographers in 2021, and what we think the future of blogging is.

We have monthly Q+A calls with our SEO course members and decided to record this call for our podcast! We hope they're helpful for you as well.

We chat about our thoughts on Keyword Research for being successful with your SEO. What types of research are important and what is a complete waste of time.

Why should you care about making money with your website? You're a photographer after all. Is monetizing your traffic worth the time and effort? Affiliate marketing

What is affiliate income? Examples:

• Education promotion (courses, guides, ebooks, etc)
• Preset reviews/promotion
• Camera gear reviews/promotion
• Website services reviews / promotion (themes, plugins, hosting, galleries)
• CRM reviews/promotion (honeybook, etc)
• AirBNB
• Amazon
• Etsy
• Private affiliates with many companies (search brand + affiliate)

Ad Networks

• Share A Sale
• CJ Affiliate

Sell your own products

Presets/Luts

Templates (Instagram stories, etc)

Style guides

Sell your own education

Consumer facing (How to take better photos with your iPhone)

Industry facing- other photographers, other vendors

Monetize your traffic Ad Networks (typically 10k hits /mo min)

Featured spots on high traffic roundup pages (venues, vendors etc)

Paid referrals to other photographers

We discuss the main factors that we check when we see that a site has been affected by an algorithm change (or seen a ranking drop). How to use Google Search Console to see which pages / queries were affected. How to identify changes to the search engine results pages and the underlying intent being displayed. How to look at the data, make a hypothesis, and test it. We also included a few of our favorite algorithm tracking tools:

• https://algoroo.com/
• https://www.semrush.com/sensor/?db=US&category=
• https://moz.com/mozcast/

A few twitter accounts worth following for algorithm related news and analysis:

• https://twitter.com/JohnMu
• https://twitter.com/sistrix
• https://twitter.com/searchliaison
• https://twitter.com/lilyraynyc

A great article by Google Search Central:

https://developers.google.com/search/blog/2019/08/core-updates

Cornerstone content is a topic full of grey area, misunderstanding, and confusion. We attempt to clarify the meanings and strategies based on this idea. We also introduce a new content type, the Hero Post. This can be a helpful way to differentiate between Cornerstone, Supporting, and Hero posts in your content strategy.

We interview Nick Edmundson from Wandering Weddings, the directory for elopement photographers and vendors. We get his story behind creating the site, why he continues to push forward in the space, and get more details about his recent rebrand and website redesign. We have a great SEO discussion about the value of a backlink from directories like Wandering Weddings. Definitely listen to this episode if you're considering joining a directory.

We wanted to talk about our favorite keyword research tools and why we chose them. We originally sat down to record this episode a few weeks ago, but quickly realized that we were making claims based on our own anecdotal evidence, and not on real data.

So, we scrapped the recording, collected the data, and made this episode. The results of testing hundreds of dollars in keyword research tools will definitely surprise you.

In this episode we discuss the options, strategies, and downsides to trying to rank in multiple markets. We also talk about how to spot locations that you can target from afar.