When optimizing a website for SEO, brands often forget the biggest user they are trying to optimize for... Google. Creating a website that Google bots can work with and understand is the most important part of SEO. In this episode, Huckabuy founder Geoff Atkinson explains why no website can maximize traffic until they optimize for Google.

SEO in Google's Perfect World with Geoff Atkinson

Everyone is a marketer in some way. From what a person posts on social media to how a company rolls out a multi-channel campaign, you can see marketing everywhere you turn — you just have to look for it. Meg Goodman, VP & Managing Director of Chicago-based marketing agency Jacobs & Clevenger (J&C), explores all different forms of the craft with in-house experts and guests around the globe. Tune in monthly to see how marketing really works in the world today.

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Everyone is a marketer in some way. From what a person posts on social media to how a company rolls out a multi-channel campaign, you can see marketing everywhere you turn — you just have to look for it. Meg Goodman, VP &amp; Managing Director of Chicago-based marketing agency Jacobs &amp; Clevenger (J&amp;C), explores all different forms of the craft with in-house experts and guests around the globe. Tune in monthly to see how marketing really works in the world today.

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SEO in Google's Perfect World with Geoff Atkinson

SEO in Google's Perfect World with Geoff Atkinson