J&See: Views on Marketing

In the final episode of season two, Meg Goodman chats with Michaelynn Rose, the director of marketing for Bernina. They talk about marketing on both the client and agency side of the table, how Bernina used education to reignite interest in sewing during the pandemic, and how direct mail is still an effective method of marketing with innovations like hyperpersonalization and digital printing.

Meg chats with Jason Baumann, serial entrepreneur, non-profit alum, and President/Founder of digital marketing company Boxless Media. Together, they talk about retooling marketing plans amid the pandemic, leading with compassion, and how failure doesn't define you... it's the way you get back up again that does.

Meg Goodman chats with equipment manager for the Chicago Bulls, Steve Pankow. They take a behind-the-scenes look at what it's like to work with a professional sports team and talk about how to find a career that aligns with your interests, rather than your degree.

When optimizing a website for SEO, brands often forget the biggest user they are trying to optimize for... Google. Creating a website that Google bots can work with and understand is the most important part of SEO. In this episode, Huckabuy founder Geoff Atkinson explains why no website can maximize traffic until they optimize for Google.

College is the perfect time to try new things. Some students join a new club... others start their own companies. Programs like the iVenture Accelerator at the University of Illinois help students test their product, create a marketing campaign, and gather investors. In this episode, iVenture's associate director Manu Edakara and J&C's Meg Goodman discuss how programs like his help students market their start-ups to potential investors.

Cross-channel consistency, target segmentation and split testing are all part of Conversion Rate Optimization (CRO). In this episode, Meg Goodman speaks with CRO expert Kurt Philip about his company, Convertica. They discuss running online advertisements efficiently and creating a remote workforce during quarantine.

Marketing an online brand is much different from marketing a brick-and-mortar business. On this episode of J&See, Meg Goodman talks with marketer Tom Libelt to find out how to position your brand in the world of online marketing. Tom discusses his complex journey to becoming one of the leading SEO experts for selling online courses. Tom and his company, Smart Brand Marketing, offer SEO services to other niche brands looking to gain an online presence.

Misalignment is a problem across ALL industries. In the first episode of season 2, Meg Goodman talks to alignment expert Jeff Davis. They chat about finding the common ground between sales and marketing, adapting sales tactics for the 21st century and the future of B2B. Jeff's book, "Create Togetherness: Transform Sales and Marketing to Exceed Modern Buyers' Expectations and Increase Revenue," is available on Amazon.

In this episode, Meg chats with digital marketing expert Grant Simmons about about SEO, SEM and beyond. Grant talks about how to earn that first click on Google, how start-ups can stand out in search engines and how to thoughtfully use social media channel to speak to your audience where they are.

Danny Flamberg, marketing consultant and author of "Dancing Through the Digital Revolution: A Marketing Playbook", answers Meg's questions about digital strategy. He talks about the balance of personalization versus privacy, how data is more than a magic word and the impact of AI on our future (hint: beware the robot apocalypse).