J&See: Views on Marketing

A nonprofit doesn't have the same marketing budget as a major company — but it still needs to create effective campaigns in order to achieve its mission. Meg talks to Brooke Wiseman, CEO of Blessings in a Backpack, a charity that provides food on the weekends for children who need it. Brooke and Meg chat about how nonprofits can make the most of limited resources through corporate partnerships, volunteer evangelists, social media and more.

Marketing isn't limited to brands and agencies. In fact, it can be as simple as a resume sent to your dream company. In order to snag that job, you'll have to sell them on one product: YOU. In this episode, Meg sits down with career coach and recruiter Michelle Barnard to discuss how you can successfully market yourself to potential employers.

In recent years, one of the oldest forms of media has undergone a complete digital transformation. Radio has evolved in the age of apps, AI and podcasting. Meg Goodman talks to Mark Long, production director for Townsquare Media in Boise, about the enduring reach of radio, the importance of local brands and the resounding power of a single sense — sound.

While women make up half the population, they influence 80% of purchasing decisions across all categories. So why do marketers often treat women as a niche group? Meg talks to "accidental entrepreneur" Patti Minglin, the CEO and founder of Go Girl Communications, to find out why reaching women through marketing matters, the mistakes marketers often make and the importance of women in leadership positions.

Meg Goodman talks to Ron Jacobs, founder and CEO of Jacobs & Clevenger (J&C) and co-author of the best-selling book "Successful Direct Marketing Methods." Together, they discuss the state of marketing today from storytelling and behavioral economics to AI and smart speakers.