Meg Goodman talks to Ron Jacobs, founder and CEO of Jacobs & Clevenger (J&C) and co-author of the best-selling book "Successful Direct Marketing Methods." Together, they discuss the state of marketing today from storytelling and behavioral economics to AI and smart speakers.

Meg Goodman talks to Ron Jacobs, founder and CEO of Jacobs &amp; Clevenger (J&amp;C) and co-author of the best-selling book "Successful Direct Marketing Methods." Together, they discuss the state of marketing today from storytelling and behavioral economics to AI and smart speakers.

Starting an Agency, Storytelling and AI with Ron Jacobs

Everyone is a marketer in some way. From what a person posts on social media to how a company rolls out a multi-channel campaign, you can see marketing everywhere you turn — you just have to look for it. Meg Goodman, VP & Managing Director of Chicago-based marketing agency Jacobs & Clevenger (J&C), explores all different forms of the craft with in-house experts and guests around the globe. Tune in monthly to see how marketing really works in the world today.

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Everyone is a marketer in some way. From what a person posts on social media to how a company rolls out a multi-channel campaign, you can see marketing everywhere you turn — you just have to look for it. Meg Goodman, VP &amp; Managing Director of Chicago-based marketing agency Jacobs &amp; Clevenger (J&amp;C), explores all different forms of the craft with in-house experts and guests around the globe. Tune in monthly to see how marketing really works in the world today.

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Starting an Agency, Storytelling and AI with Ron Jacobs

Starting an Agency, Storytelling and AI with Ron Jacobs