Episode Preview:

In this episode, I dive into the looming question: Is there still room for humans in SEO?

Mike King just dropped a brilliant and alarming piece about how Google's new AI-driven search is reshaping everything we know about optimization. We're not just talking about keywords and backlinks anymore. We're talking about semantic embeddings, vector comparisons, and passage-level scoring — tactics that feel less like SEO and more like machine-to-machine negotiation.

I unpack King’s insights and reflect on what it all means for content creators like us. Because if the future of search is built for bots, where does that leave the rest of us who still write for people?

Let’s talk about the web we want — before it becomes one no human can participate in.