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What if the reason time feels like it’s flying isn’t just about busyness, but because we can’t narrate what’s happening to us? In this episode, I dive into why our workdays often feel blank or unspeakable, and how this isn’t just about stress or memory, it’s about how modern labor severs us from narrative itself.

Drawing from Severance and the philosophy of Paul Ricoeur, I explore how time only becomes real when we can shape it into stories, and what it means that so much of our work life can’t be shaped that way. If you’ve ever looked in the mirror and felt like decades slipped by, this conversation is for you.

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In this episode, I dive into a deeply personal experience triggered by my parents' impending move abroad, and how it cracked open a deeper reflection on nostalgia. Starting from a surprising connection I made with a Star Trek: The Next Generation episode, I explore what it really means to miss not just a place or a person, but an entire world that once gave our lives shape.

Drawing from philosophers like Edward Casey and Paul Ricoeur, along with psychological studies on the emotional functions of nostalgia, I ask: how can we live with this aching for the past without being consumed by it? I argue that nostalgia doesn’t have to paralyze us. It can be transformed into a creative force that shapes how we live, love, and remember.

This one's personal, but I think you’ll find something universal in it too.

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In this episode, I talk about something that’s been bothering me for a while: the word optimization. You hear it everywhere: on marketing decks, in self-help advice, even now in biotech, where parents are being offered tools to “optimize” their embryos. But what does it mean to live under an optimization ethos? What are we really optimizing, and for whom? I explore how this logic seeps into our work, our bodies, our identities, and even our ethics. I also ask what it might mean to stop optimizing, to choose failure, friction, even invisibility, and whether that’s the only real freedom we have left.

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In this episode, I dive into the looming question: Is there still room for humans in SEO?

Mike King just dropped a brilliant and alarming piece about how Google's new AI-driven search is reshaping everything we know about optimization. We're not just talking about keywords and backlinks anymore. We're talking about semantic embeddings, vector comparisons, and passage-level scoring — tactics that feel less like SEO and more like machine-to-machine negotiation.

I unpack King’s insights and reflect on what it all means for content creators like us. Because if the future of search is built for bots, where does that leave the rest of us who still write for people?

Let’s talk about the web we want — before it becomes one no human can participate in.

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I started learning front-end development recently—not because I had to, but because I wanted to understand what AI is actually doing under the hood. And somewhere between struggling through CSS and writing my first lines of HTML, I realized something: I was enjoying it. In this episode, I reflect on what it means to learn inefficiently, to grow slowly, and why that’s something AI will never replicate. It’s about more than skill-building. It’s about self-discovery. But in a system obsessed with output and optimization, that human inefficiency might just be the very thing that’s getting crushed.

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I ran a 10K race I wasn’t prepared for, and in the thick of the pain, I thought of Yamcha—the most ridiculed character in Dragon Ball. But the more I reflect on it, the more I see Yamcha as something far more profound: an existential hero. In this episode, I unpack Yamcha’s endless defeats through the lenses of Camus, Sartre, and Nietzsche, and argue that he embodies the absurd struggle with dignity, will, and defiance. He’s not the strongest, not the chosen one—but that’s exactly why he matters. Because most of us aren’t Goku. Most of us are Yamcha.

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Being a dad to a 2-year-old has me constantly thinking about potential—not just hers, but what it really means to raise a child in today’s world. In this episode, I reflect on how every parenting decision, even simple ones like which language to speak at home, can open one path while quietly closing another. I explore how children’s imaginations—like my daughter wanting to be a princess—might reflect something far deeper than fantasy: a desire for boundless possibility. What if raising a child isn’t just about preparing them for the world, but about preparing the world to be reshaped by them?

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Back when I was studying sociology at UP, Marx and Nietzsche helped me make sense of the world. Now, years later, knee-deep in digital marketing and staring down the rise of AI, I find myself returning to Marx—especially his ideas on labor and value. In this episode, I connect those old theories to a very current crisis: how generative AI erases the human effort behind content creation. I talk about the theft of labor, the destruction of livelihoods, and what it really means when content is stripped of creators. This isn’t just about marketing. It’s about what we lose when we forget the people behind the knowledge we consume.

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I used to be the guy taking selfies and posting them on Facebook, but something changed when I became a father. Now, I don’t just want snapshots—I want stories. In this episode, I talk about why I’ve traded photos for videos, why I no longer care about likes or followers, and how documenting our family trips has turned into a personal archive of moments that feel more honest, more vivid, and more human. This isn’t about building an audience—it’s about building memory, meaning, and a legacy for the people I love most.

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I used to think web content writing was just about hitting deadlines and sounding smart about topics I barely understood—ploughs, offshore banking, ancient Egypt, whatever the client needed. But over time, I realized I was playing a bigger game: passing information along in a broken chain, like a never-ending round of telephone. And now, with AI in the mix, the distortion is accelerating. In this episode, I talk about my early days in digital marketing, how content gets diluted over time, and why the rise of generative AI might be making it all worse. It's a messy story of hustle, search engines, purple-lipped Dwayne Johnsons, and the terrifying potential of model collapse.