SEO is often seen as complicated and overwhelming, but in this episode, Ben Tuinei and Naren Arulrajah break down why it can be your dental practice's most powerful tool. Discover why there's no quick fix in SEO, the key benchmarks every dentist should measure, and how Google's shift to AI-driven search is changing the game. You'll also learn practical ways to attract ideal patients, reduce dependence on PPOs, and position your practice for long-term growth.