ChatGPT, Claude, and Perplexity are quietly replacing Google as the discovery engine for buyers. AI search optimization (GEO) is becoming the new SEO - and most brands are nowhere to be found inside AI-generated answers. Web3, AI visibility, B2B marketing - this episode covers it.

If ChatGPT doesn’t recommend your brand when someone asks “what’s the best X” - you might as well not exist. That’s the new reality.

In this episode, Pierre-Louis Jérôme (Co-Founder of Geonimo) and Loïs Guilhou (Head of Sales) break down how AI models actually pick brands to recommend, why traditional SEO is losing ground fast, and what companies need to do right now to stay visible in the AI era.

What’s covered:

— GEO vs SEO: what’s actually different and why it matters

— How ChatGPT and AI assistants choose which brands to mention

— Why AI visibility is becoming a make-or-break for B2B

— How buyer decisions are shifting from Google to AI assistants

— What “AI as the new decision engine” looks like in practice

— How Geonimo helps companies track and improve AI visibility

🎙️ Featuring:

Pierre-Louis Jérôme - Co-Founder, Geonimo

Loïs Guilhou - Head of Sales, Geonimo

Produced with WellDone (welldone.tech) and MAADS (maads.com).

#AI #Visibility #SEO #GEO #ChatGPT #Optimization #DecodingOblivion #Geonimo

Timecodes

00:00 - The day Google stopped being the homepage

01:27 - GEO in one sentence

02:52 - "On Google you compete for clicks. On AI you compete to be chosen"

04:07 - SEO vs AEO vs GEO without the buzzwords

05:19 - The 3 signals that decide which brand AI picks

06:17 - Why most CMOs are 18 months behind

08:24 - The gap that made GEO inevitable

10:23 - Crypto and e-commerce got there first

11:52 - The 3 layers of AI visibility

13:37 - Faster than the internet itself

14:19 - Inside Geonimo: how the audit works

15:51 - The AI Suitability Score

16:24 - Traffic is dead. Mentions are the new metric

18:15 - The multi-market problem nobody talks about

20:33 - The mistake every brand makes in their first AI audit

22:40 - Who gets results in 7 days vs 7 months

24:40 - Writing for AI is nothing like writing for Google

27:56 - The 70/30 rule for SEO and GEO budgets

29:42 - Why AI search isn't winner-takes-all

31:03 - How small brands beat giants on ChatGPT

33:01 - Brands that started ranking in AI within days

34:10 - Industries already locked. Industries still wide open

35:58 - The 3 things to fix this week to show up in ChatGPT

37:15 - The biggest GEO mistake brands repeat

38:09 - Why GEO is a moving target

39:20 - What stops working in 6 months

40:26 - Where Geonimo is heading next

41:40 - The product roadmap nobody else is building

42:52 - From insights to automation

43:45 - GEO for marketplaces and recommendation engines

44:37 - AI agents talking directly to Geonimo

45:35 - How to try Geonimo and book a demo

46:10 - One thing to do tomorrow morning

46:34 - The 6-month forecast

47:09 - Outro

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