Decoding Oblivion

Banks and crypto spent years operating in completely different worlds. That wall is starting to disappear.

In this episode of Decoding Oblivion, Eva sits down with Peter Bidewell (Head of Product, Rayls) to explore what happens when traditional finance finally moves on-chain — and why the biggest blockchain transformation may be one most people never even notice.

They unpack the infrastructure behind faster cross-border payments, stablecoins and tokenized money, the rise of real-world assets on-chain, and why privacy remains critical for institutional adoption.

Peter also explains how Rails is helping financial institutions bridge traditional systems with blockchain infrastructure, where AI fits into the next generation of financial products, and why the combination of AI and blockchain could unlock entirely new ways of moving and managing money.

The future of banking may look surprisingly familiar on the surface. Underneath, almost everything could change.

#Blockchain #Crypto #Banking #Stablecoins #Tokenization #DeFi #FutureOfFinance #DecodingOblivion

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Most companies are approaching AI the wrong way.

They’re adding more tools, more prompts, and more workflows — but the teams actually pulling ahead are doing something very different.

In this Frontier Watch, we break down the overlooked shift that could determine which companies truly benefit from AI — and which simply create more chaos, faster.

The real advantage isn’t the AI tool everyone can access. It’s what you build around it.

#AI #ArtificialIntelligence #AITools #AIStrategy #FutureOfWork #FrontierWatch

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In this episode of Decoding Oblivion, we sit down with Ian McAfee, co-founder and CEO of Shift Markets, to explore one of the fastest-growing opportunities in finance: prediction markets.

Prediction markets have moved rapidly from a niche category to a multi-billion-dollar industry. With major players like Robinhood and Coinbase entering the space and monthly industry volume reaching $50 billion, the question is no longer whether prediction markets are gaining traction — but how big they can become.

Ian takes us behind the infrastructure powering this growth and explains what it actually takes to launch a prediction market product, why existing brokers and exchanges are paying attention, and where opportunities still exist for founders entering the space.

💡What we cover:

• Why the 2024 election became a turning point for prediction markets

• What’s behind the rapid growth of the industry

• The infrastructure needed to build a prediction market platform

• How Shift Markets connects technology and liquidity

• Why major financial platforms are entering the category

• How AI is making it easier and faster to launch new products

• Where opportunities still exist for founders and builders

• Where the next 10 million users could come from

• Why prediction markets could reach $100B in monthly volume

• Whether prediction markets could surpass sportsbooks

• The Shift Markets grant program for founders

If you’re building in fintech, crypto, trading, or simply want to understand where prediction markets are heading next, this episode is for you.

Learn more about Shift Markets and its grant program through the links below 👇

https://www.shiftmarkets.com/grant-program

Subscribe to Decoding Oblivion for more conversations with the people building what comes next.

#PredictionMarkets #ShiftMarkets #Fintech #Crypto #Trading #FutureOfFinance #AI #DecodingOblivion

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Building a great product is no longer enough. In today’s crowded market, the brands that stand out are the ones that tell compelling stories, build trust, and create a genuine connection with their audience.

In this episode of Decoding Oblivion, Eva sits down with Dayana Alexandrova, Head of Social Media at WalletConnect, to discuss how one of crypto’s most widely used infrastructure companies is building a recognizable brand while remaining largely invisible to end users.

They also dive into AI’s impact on marketing, the importance of personal branding, partnership marketing, multi-channel growth strategies, and what every marketer should be doing to stay relevant in the age of AI.  

• Why every infrastructure company still needs a strong brand
• The power of narrative in technology marketing
• How WalletConnect approaches X vs LinkedIn
• Why partnership marketing is so underrated
• AI tools Diana actually uses every day
• Which AI tools are overhyped
• Will AI replace marketers?
• How to build a personal brand without competing with your employer
• The 2:1 content rule for growing your personal brand
• What’s next for WalletConnect

💡 Produced with the support of WellDone.

WellDone helps e-commerce companies modernize and optimize their engineering with AI-powered software development.

Learn more:

https://welldone.tech 

🔔 Follow Decoding Oblivion for conversations with founders, marketers, AI builders, and Web3 leaders exploring the technologies shaping the future.

#AI #Marketing #Branding #PersonalBrand #Web3 #Crypto #WalletConnect #GrowthMarketing #Podcast #DecodingOblivion

To connect: [email protected]

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AGI, AI safety, AI governance, frontier models, marketing, trust - the people building the world’s most advanced AI models are warning that we’re moving faster than anyone truly understands.

In this week’s Frontier Watch, Eva breaks down one of the most important AI discussions happening right now: why AGI is being compared to electricity and fire, why AI labs are calling for new safety standards, and what this means for businesses already adopting AI today.

What’s covered:

• Why AGI may arrive sooner than most people expect

• Why AI researchers are asking for stronger guardrails

• The race between AI labs and governments

• The hidden risks of moving too fast with AI

• What every marketing team should learn from AI safety

• Why governance is becoming a competitive advantage

Produced with the support of WellDone and MAADS.

https://welldone.tech/

https://maads.com/

#AI #AGI #AISafety #ArtificialIntelligence #Marketing #DecodingOblivion

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Web3 growth, product-market fit, AI, crypto startups, product-led growth - why do some crypto products take off while others never find users?

In this episode of Decoding Oblivion, Eva sits down with Dylan Breugne co-founder of Otomato, to discuss how listening to users completely changed their product, why they threw away eight months of work to find product-market fit, and how AI is changing the way crypto products are built and shipped.

Automator started as a “Zapier for Web3.” Today, it’s one of the fastest-growing on-chain portfolio monitoring tools, helping users track positions across multiple chains, receive AI-powered alerts, and monitor their portfolios in real time.

What’s covered:

• Why every founder should let go of their first idea

• How Automator found product-market fit through user feedback

• Why product-led growth beats chasing growth hacks

• Building a viral Telegram product before a mobile app

• How AI transformed the team’s workflow and development speed

• On-chain portfolio monitoring and AI-powered notifications

• The future of advertising in Web3

🎙️ Featuring:

Dylan Breugne, co-founder of Otomato

Produced with the support of WellDone and MAADS.

#Web3 #Crypto #AI #ProductMarketFit #StartupGrowth #DecodingOblivion

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AI, vibe coding, startup building, product management, AI founders - software has never been easier to build.

The hard part now? Getting people to care.

In this episode of Decoding Oblivion, Eva sits down with Addy De La Cruz (AI Product Strategist at Google, Founder of Clara) to discuss why coding is no longer the biggest bottleneck, how AI is changing startup creation, and why understanding users matters more than ever.

What’s covered:

• What vibe coding actually means

• Why domain experts may outperform developers

• Why most AI apps will fail despite being easy to build

• Why distribution is becoming more important than development

• What AI Tools Do People Overrate?

🎙️ Featuring:

Addy De La Cruz

Product Marketing @ Google

Founder, Vibe Connect

Produced with the support of WellDone and MAADS.

https://welldone.tech/

https://maads.com/

#AI #VibeCoding #Startups #ProductManagement #NoCode #Google #Claude

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AI agents, AdTech, programmatic advertising, AI automation, media buying - this episode explores how AI is quietly reshaping the advertising industry from the inside.

AI agents are already buying ads, optimizing campaigns, and changing how media buying works. But will AI actually replace marketers and media buyers - or just make the biggest platforms even stronger?

In this episode of Decoding Oblivion, Eva sits down with Vlad Chejkov, founder of Blockchain Ads and board member at Nexus, to break down what’s really happening inside AdTech right now.

What’s covered:

• Why AI agents are already buying ads autonomously
• Whether AI will replace media buyers
• Why Google and Meta may become even stronger because of AI
• How AI changes programmatic advertising and DSPs
• The role of AI in campaign optimization and targeting
• Why on-chain data is becoming valuable for advertising
• The future of AI-driven advertising infrastructure
• Why ChatGPT could become a new advertising platform

Featuring:

Vlad Chejkov - a Founder, Blockchain Ads; a Board Member at Nexus

Produced with the support of WellDone and MAADS.

https://welldone.tech/

https://maads.com/

#AIAdvertising #AdTech #AIAgents

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ChatGPT, Claude, and Perplexity are quietly replacing Google as the discovery engine for buyers. AI search optimization (GEO) is becoming the new SEO - and most brands are nowhere to be found inside AI-generated answers. Web3, AI visibility, B2B marketing - this episode covers it.

If ChatGPT doesn’t recommend your brand when someone asks “what’s the best X” - you might as well not exist. That’s the new reality.

In this episode, Pierre-Louis Jérôme (Co-Founder of Geonimo) and Loïs Guilhou (Head of Sales) break down how AI models actually pick brands to recommend, why traditional SEO is losing ground fast, and what companies need to do right now to stay visible in the AI era.

What’s covered:

— GEO vs SEO: what’s actually different and why it matters

— How ChatGPT and AI assistants choose which brands to mention

— Why AI visibility is becoming a make-or-break for B2B

— How buyer decisions are shifting from Google to AI assistants

— What “AI as the new decision engine” looks like in practice

— How Geonimo helps companies track and improve AI visibility

🎙️ Featuring:

Pierre-Louis Jérôme - Co-Founder, Geonimo

Loïs Guilhou - Head of Sales, Geonimo

Produced with WellDone (welldone.tech) and MAADS (maads.com).

#AI #Visibility #SEO #GEO #ChatGPT #Optimization #DecodingOblivion #Geonimo

Timecodes

00:00 - The day Google stopped being the homepage

01:27 - GEO in one sentence

02:52 - "On Google you compete for clicks. On AI you compete to be chosen"

04:07 - SEO vs AEO vs GEO without the buzzwords

05:19 - The 3 signals that decide which brand AI picks

06:17 - Why most CMOs are 18 months behind

08:24 - The gap that made GEO inevitable

10:23 - Crypto and e-commerce got there first

11:52 - The 3 layers of AI visibility

13:37 - Faster than the internet itself

14:19 - Inside Geonimo: how the audit works

15:51 - The AI Suitability Score

16:24 - Traffic is dead. Mentions are the new metric

18:15 - The multi-market problem nobody talks about

20:33 - The mistake every brand makes in their first AI audit

22:40 - Who gets results in 7 days vs 7 months

24:40 - Writing for AI is nothing like writing for Google

27:56 - The 70/30 rule for SEO and GEO budgets

29:42 - Why AI search isn't winner-takes-all

31:03 - How small brands beat giants on ChatGPT

33:01 - Brands that started ranking in AI within days

34:10 - Industries already locked. Industries still wide open

35:58 - The 3 things to fix this week to show up in ChatGPT

37:15 - The biggest GEO mistake brands repeat

38:09 - Why GEO is a moving target

39:20 - What stops working in 6 months

40:26 - Where Geonimo is heading next

41:40 - The product roadmap nobody else is building

42:52 - From insights to automation

43:45 - GEO for marketplaces and recommendation engines

44:37 - AI agents talking directly to Geonimo

45:35 - How to try Geonimo and book a demo

46:10 - One thing to do tomorrow morning

46:34 - The 6-month forecast

47:09 - Outro

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In this episode of Decoding Oblivion, we explore a new reality where AI can launch tokens, trade, and generate revenue on its own. What happens when agents don't just execute tasks — but earn, reinvest, and operate independently?

Our guest, Mauricio Trujillo, CEO and co-founder of Claw Pump — a gasless token launchpad built specifically for AI agents on Solana — breaks down how this new “agentic economy” works, why AI needs its own financial infrastructure, and what it means for builders, investors, and everyone else.

We talk about:

— how AI agents can make money (without human involvement)

— why giving agents financial access changes everything

— the concept of self-funding AI systems

— building infrastructure for autonomous agents

— and how you can start experimenting with this today

This isn't theory anymore — it's already happening.

#AI #ArtificialIntelligence #AIAgents #AItools #MakeMoneyOnline #PassiveIncome #EarnMoneyOnline #OnlineIncome #Automation #AIautomation #FutureOfWork #DigitalEconomy #TechTrends #Innovation #StartupLife

Timecodes

00:00 AI agents already making millions 🤯

01:07 Intro: AI + crypto = new economy

02:17 The problem: why AI agents need money

03:27 Built in a weekend → $55M volume

04:23 How it works: AI launching tokens & earning

06:48 AI agents trading & making money

12:06 What is the “agentic economy”?

14:15 Self-funding AI agents (big idea)

18:24 How it scaled to 1,700+ agents

35:18 How to start using AI agents today

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