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2:26 The 4 things you need to rank

2:56 episode 2 talks about multiple types of penalties

Link: https://www.youtube.com/watch?v=ElGAxpB8q1A

6:14 SEO is a competition, not a checklist

6:29 SEO is not about doing everything according to a checklist

6:37 A checklist presumes a standard exists

7:46 Backlinks usually either cost money or effort

7:51 There are 4 ways to get backlinks

Link: https://www.youtube.com/watch?v=U-r_Bi3FBt8

10:06 Why are backlinks expensive?

10:36 Presume everyone is doing everything on page right

10:59 How does the search engine know which website to rank then?

Link to episodes about link quality: https://www.youtube.com/watch?v=HFHg6XwPha4&t=4s

https://www.youtube.com/watch?v=1dZSbWKJlJ0

12:50 Examples of unhelpful advice

15:00 You need to pay for authority

15:50 What to do if you do not have money for SEO

16:30 If you do not have money for SEO, do this

18:30 EEAT definition

18:50 Link to Google saying EEAT is not a ranking factor: https://developers.google.com/search/docs/fundamentals/seo-starter-guide

19:42 SEO is about doing better than your competition